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undergraduate thesis
Mogućnosti brendiranja Osijeka kao destinacije poslovnoga turizma
2019. urn:nbn:hr:191:440667
Magjer, Magdalena
University of Rijeka
Faculty of Tourism and Hospitality Management

Cite this document

Magjer, M. (2019). Mogućnosti brendiranja Osijeka kao destinacije poslovnoga turizma (Undergraduate thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:440667

Magjer, Magdalena. "Mogućnosti brendiranja Osijeka kao destinacije poslovnoga turizma." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2019. https://urn.nsk.hr/urn:nbn:hr:191:440667

Magjer, Magdalena. "Mogućnosti brendiranja Osijeka kao destinacije poslovnoga turizma." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2019. https://urn.nsk.hr/urn:nbn:hr:191:440667

Magjer, M. (2019). 'Mogućnosti brendiranja Osijeka kao destinacije poslovnoga turizma', Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 26 April 2024, https://urn.nsk.hr/urn:nbn:hr:191:440667

Magjer M. Mogućnosti brendiranja Osijeka kao destinacije poslovnoga turizma [Undergraduate thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2019 [cited 2024 April 26] Available at: https://urn.nsk.hr/urn:nbn:hr:191:440667

M. Magjer, "Mogućnosti brendiranja Osijeka kao destinacije poslovnoga turizma", Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:191:440667

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Metadata
TitleMogućnosti brendiranja Osijeka kao destinacije poslovnoga turizma
Title (english)The possibility of branding Osijek as a business tourism destination
AuthorMagdalena Magjer
MentorDaniela Gračan (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2019-07-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Na današnjem dinamičkom i turbulentnom turističkom tržištu, poslovni turizam je jedan od najviše rastućih selektivnih oblika turizma. Poslovni turizam sastoji se od elemenata koji čine kongresi, konferencije, sastanci, insentiv putovanja te izložbe odnosno sajmovi. Svaki od navedenih elemenata predstavljen je u akronimu MICE, koji se koristi kao drugi naziv za poslovni turizam. Destinacije su uvidjele prednosti koje poslovni turizam nudi svojim razvijanjem te sve više pokušavaju diferencirati svoje proizvode i usluge i brendirati ponudu koju nude. Brendiranje je marketinški alat kojim se pokušava dati identitet subjektu. Ovim radom pokušava se prikazati mogućnost brendiranja Osijeka kao destinacijom poslovnoga turizma, kako bi se Osijeku dao poticaj i turistički razvoj koji je vrlo potreban na ovom dijelu kontinentalne Hrvatske, a istovremeno bi se destinacija proširivala i razvijala te konkurentski izdvajala i identificirala na turističkom tržištu.
Abstract (english)
In today's dynamic and turbulent tourism market, business tourism is one of the most growing selective forms of tourism. Business tourism consists of elements such as congresses, conferences, meetings, incentive trips and exhibitions or fairs. Each of the above element is presented in the MICE acronym, which is used as a second name for business torusim. The destinations have seen the advantages that business tourism offers with its development, and are increasingly trying to differentiate its products and services. They are also trying to brand the services they offer. Branding is a marketing tool that tries to give a subject indeterminacy. This paper attempts to illustrate the possibility of branding Osijek as a business tourism destination, in order to give Osijek the incentive and tourism development that is very needed in this part of continental Croatia. Meanwhile, at the same time with business tourism development, the destination would expand, develop and competitively identify itself on tourism market.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:191:440667
Study programmeTitle: Business Administration in Tourism and Hospitality Management; moduls: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management; specializations in: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management
Course: Tourism Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-03-26 09:41:54