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undergraduate thesis
Uloga promotivnih aktivnosti za planiranje i organizaciju Međunarodnog atletskog mitinga Hanžekovićev memorijal
2017. urn:nbn:hr:191:191074
Rukavina, Suzana
University of Rijeka
Faculty of Tourism and Hospitality Management

Cite this document

Rukavina, S. (2017). Uloga promotivnih aktivnosti za planiranje i organizaciju Međunarodnog atletskog mitinga Hanžekovićev memorijal (Undergraduate thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:191074

Rukavina, Suzana. "Uloga promotivnih aktivnosti za planiranje i organizaciju Međunarodnog atletskog mitinga Hanžekovićev memorijal." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2017. https://urn.nsk.hr/urn:nbn:hr:191:191074

Rukavina, Suzana. "Uloga promotivnih aktivnosti za planiranje i organizaciju Međunarodnog atletskog mitinga Hanžekovićev memorijal." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2017. https://urn.nsk.hr/urn:nbn:hr:191:191074

Rukavina, S. (2017). 'Uloga promotivnih aktivnosti za planiranje i organizaciju Međunarodnog atletskog mitinga Hanžekovićev memorijal', Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 12 July 2024, https://urn.nsk.hr/urn:nbn:hr:191:191074

Rukavina S. Uloga promotivnih aktivnosti za planiranje i organizaciju Međunarodnog atletskog mitinga Hanžekovićev memorijal [Undergraduate thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2017 [cited 2024 July 12] Available at: https://urn.nsk.hr/urn:nbn:hr:191:191074

S. Rukavina, "Uloga promotivnih aktivnosti za planiranje i organizaciju Međunarodnog atletskog mitinga Hanžekovićev memorijal", Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:191:191074

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TitleUloga promotivnih aktivnosti za planiranje i organizaciju Međunarodnog atletskog mitinga Hanžekovićev memorijal
Title (english)The Role of Promotional Activities for Planning and Organizing the International Athletic Meeting Hanžeković Memorial
AuthorSuzana Rukavina
MentorMarko Perić (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2017-07-10, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Marketing u sportu je vrlo specifična grana menadžmenta, a uključuje isključivo zadovoljavanje želja i potreba sudionika odnosno publike. Planiranje i organizacija predstavljaju bitne segmente za uspješno provođenje nekog sportskog događaja. Za svako uspješno provođenje događaja, važno je istražiti tržište, odrediti strategiju i postaviti ciljeve. Kako bi se stvorio pozitivan stav o nekom događaju, prisutne su razne promotivne aktivnosti, a one uključuju oglašavanje, osobnu prodaju, odnose s javnošću i unaprjeđenje prodaje. Te aktivnosti igraju veliku ulogu uspješnom provođenju. U radu je kao primjer naveden Memorijal Borisa Hanžekovića odnosno, obrađena je analiza pojavnosti te je na temelju rezultata zaključeno kako i koliko promotivne aktivnosti doprinose uspjehu tog događaja, a ujedno i na koji način bi se rezultati mogli poboljšati.
Abstract (english)
Marketing in sports is a very specific management branch and it includes solely meeting the wishes and needs of participants or audiences. Planning and organization are important segments for a successful sport event. For every successful implementation of the event, it is important to explore the market, determine the strategy and set goals. In order to create a positive attitude about an event, various promotional activities are present, including advertising, personal sales, public relations, and sales promotion. These activities play a major role in successful implementation. An example of this is the Memorial of Boris Hanžeković, an analysis of the phenomenon, and based on the results it was concluded how many promotional activities contributed to the success of this event and, at the same time, how the results could be improved.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:191:191074
Study programmeTitle: Business Administration in Tourism and Hospitality Management; moduls: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management; specializations in: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management
Course: Hospitality Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-01-09 07:49:56