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undergraduate thesis
Marketinški miks hotela Bluesun Hotel Kaj
2017. urn:nbn:hr:191:049601
Ljubej, Ivana
University of Rijeka
Faculty of Tourism and Hospitality Management

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Ljubej, I. (2017). Marketinški miks hotela Bluesun Hotel Kaj (Undergraduate thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:049601

Ljubej, Ivana. "Marketinški miks hotela Bluesun Hotel Kaj." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2017. https://urn.nsk.hr/urn:nbn:hr:191:049601

Ljubej, Ivana. "Marketinški miks hotela Bluesun Hotel Kaj." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2017. https://urn.nsk.hr/urn:nbn:hr:191:049601

Ljubej, I. (2017). 'Marketinški miks hotela Bluesun Hotel Kaj', Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 23 July 2024, https://urn.nsk.hr/urn:nbn:hr:191:049601

Ljubej I. Marketinški miks hotela Bluesun Hotel Kaj [Undergraduate thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2017 [cited 2024 July 23] Available at: https://urn.nsk.hr/urn:nbn:hr:191:049601

I. Ljubej, "Marketinški miks hotela Bluesun Hotel Kaj", Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:191:049601

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Metadata
TitleMarketinški miks hotela Bluesun Hotel Kaj
Title (english)Marketing Mix in Hotel Bluesun Hotel Kaj
AuthorIvana Ljubej
MentorDina Lončarić (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2017-07-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Predmet istraživanja rada je analiza marketinškog miksa u području hotelijerstva. Svrha rada je pojmovno objasniti elemente marketinškog miksa, te analizirati iste na konkretnom primjeru iz prakse, u okviru čega je provedena analiza na primjeru hotela „Kaj“ u Mariji Bistrici. Temeljni ciljevi su povezati marketinšku teoriju sa praksom, te nakon provedenog istraživanja definirati prijedloge za poboljšanje poslovanja hotela, što posljedično utječe i na unapređenje imidža cijele turističke destinacije. Prilikom pisanja rada primijenjene su induktivna i deduktivna metoda, metoda deskripcije, metoda dokazivanja, metoda analize i sinteze, metoda kompilacije i metoda studije slučaja. Empirijskim istraživanjem na primjeru hotela „Kaj“ utvrđeno je da hotel oblikuje i prilagođava proizvod suvremenim zahtjevima potražnje. Optimalnom kombinacijom elemenata proširenog marketinškog miksa moguće je zadovoljiti očekivanja, potrebe i želje gostiju, čime će se produljiti njihov boravak, a samim time i povećati njihova potrošnja.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:191:049601
Study programmeTitle: Business Administration in Tourism and Hospitality Management; moduls: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management; specializations in: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management
Course: Tourism Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-01-09 09:26:39