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master's thesis
Benchmarking – instrument za upravljanje u hotelijerstvu
2016. urn:nbn:hr:191:540282
Milenković, Moreno
University of Rijeka
Faculty of Tourism and Hospitality Management

Cite this document

Milenković, M. (2016). Benchmarking – instrument za upravljanje u hotelijerstvu (Master's thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:540282

Milenković, Moreno. "Benchmarking – instrument za upravljanje u hotelijerstvu." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2016. https://urn.nsk.hr/urn:nbn:hr:191:540282

Milenković, Moreno. "Benchmarking – instrument za upravljanje u hotelijerstvu." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2016. https://urn.nsk.hr/urn:nbn:hr:191:540282

Milenković, M. (2016). 'Benchmarking – instrument za upravljanje u hotelijerstvu', Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 27 November 2024, https://urn.nsk.hr/urn:nbn:hr:191:540282

Milenković M. Benchmarking – instrument za upravljanje u hotelijerstvu [Master's thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2016 [cited 2024 November 27] Available at: https://urn.nsk.hr/urn:nbn:hr:191:540282

M. Milenković, "Benchmarking – instrument za upravljanje u hotelijerstvu", Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:191:540282

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Metadata
TitleBenchmarking – instrument za upravljanje u hotelijerstvu
Title (english)Benchmarking – Management Tool in the Hotel Industry
AuthorMoreno Milenković
MentorJanković Sandra (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2016-09-05, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Ovim radom prikazana je značajnost koju pridonosi korištenje benchmarking instrumenta pri upravljanju uspješnosti poslovanja. U radu su definirani koraci i način provođenja benchmarking analize te njegova primjena u hotelijerstvu. Praktično provođenje benchmarking analize prikazano je na uzorku od 27 hotela te je samim time provedeno i znanstveno ispitivanje dvaju hipoteza. Obje hipoteze su se pokazale ispravnima te je potvrđeno da veća ocjena kvalitete hotela dovodi do većega ADR-a te da povećanje ADR-a dovodi do povećanja RevPAR-a. Osim novih znanstvenih spoznaja, benchmarking analiza provedena u ovome radu dovela je do novih spoznaja u hrvatskome hotelijerstvu i definirala uspješnost destinacija Opatije, Lošinja, Rovinja, Poreča, Novigrada, Umaga, Pule, Rabca i Dubrovnika, te regija Istre i Kvarnera, kao i uspješnost njihove ponude hotela kategoriziranih s 4 i 5 zvjezdica.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:191:540282
Study programmeTitle: Hospitality Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-10-19 16:01:15