prikaz prve stranice dokumenta Mjerenje kvalitete usluga i zadovoljstva posjetitelja muzeja
Access restricted to students and staff of home institution
master's thesis
Mjerenje kvalitete usluga i zadovoljstva posjetitelja muzeja
2018. urn:nbn:hr:191:319055
Teichman, Anton
University of Rijeka
Faculty of Tourism and Hospitality Management

Cite this document

Teichman, A. (2018). Mjerenje kvalitete usluga i zadovoljstva posjetitelja muzeja (Master's thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:319055

Teichman, Anton. "Mjerenje kvalitete usluga i zadovoljstva posjetitelja muzeja." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2018. https://urn.nsk.hr/urn:nbn:hr:191:319055

Teichman, Anton. "Mjerenje kvalitete usluga i zadovoljstva posjetitelja muzeja." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2018. https://urn.nsk.hr/urn:nbn:hr:191:319055

Teichman, A. (2018). 'Mjerenje kvalitete usluga i zadovoljstva posjetitelja muzeja', Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 26 November 2024, https://urn.nsk.hr/urn:nbn:hr:191:319055

Teichman A. Mjerenje kvalitete usluga i zadovoljstva posjetitelja muzeja [Master's thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2018 [cited 2024 November 26] Available at: https://urn.nsk.hr/urn:nbn:hr:191:319055

A. Teichman, "Mjerenje kvalitete usluga i zadovoljstva posjetitelja muzeja", Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:191:319055

Please login to the repository to save this object to your list.
Metadata
TitleMjerenje kvalitete usluga i zadovoljstva posjetitelja muzeja
Title (english)Measuring Service Quality and Visitors' Satisfaction in Museums
AuthorAnton Teichman
MentorSuzana Marković (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2018-09-03, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Muzeji predstavljaju veliki dio kulturnog turizma Republike Hrvatske. Kao i kod svakog poduzeća, glavni cilj muzeja jest povećanje broja posjetitelja kroz poboljšanje kvalitete usluga koje pružaju. Na taj način muzeji bi stvorili zadovoljne i lojalne posjetitelje, koji bi prijenosom svojih doživljaja drugima, privukli nove posjetitelje. Ovaj rad ima za cilj istražiti kvalitetu usluga i zadovoljstvo posjetitelja Muzeja prekinutih veza, te Muzeja iluzija koji se nalaze u Zagrebu. Na temelju dosadašnjih istraživanja, kreiran je anketni upitnik od 32 varijable, koje ispituju očekivanja i percepciju posjetitelja muzeja. Prikupljeno je sveukupno 231 anketnih upitnika, te se iz analiziranih podataka može zaključiti kako su posjetitelji Muzeja prekinutih veza i Muzeja iluzija izuzetno zadovoljni kvalitetom pruženih usluga, te da je razina lojalnosti posjetitelja vrlo visoka.
Abstract (english)
Museums represent a large part of the cultural tourism of the Republic of Croatia. As with any business, the main goal of the museum is to increase the number of visitors through improving the quality of services they provide. In this way, museums would create satisfied and loyal visitors, who would exchange their experiences with others and attract new visitors. The purpose of this research is to explore the quality of services and the pleasure of the visitors of the Museum of Broken Relationships and Musem of Illusions located in Zagreb. Based on previous researches, a questionnaire of 32 variables was created, examining the expectations and perception of museum visitors. A total of 231 questionnaire surveys were collected, and from the analyzed data it can be concluded that museum visitors are extremely satisfied with the quality of the services provided and that the loyalty of visitors is on high level.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:191:319055
Study programmeTitle: Hospitality Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-02-21 14:03:12