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undergraduate thesis
Koncepcija i strategija razvoja događajnoga turizma grada Zagreba
2018. urn:nbn:hr:191:799878
Ostić, Ivana
University of Rijeka
Faculty of Tourism and Hospitality Management

Cite this document

Ostić, I. (2018). Koncepcija i strategija razvoja događajnoga turizma grada Zagreba (Undergraduate thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:799878

Ostić, Ivana. "Koncepcija i strategija razvoja događajnoga turizma grada Zagreba." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2018. https://urn.nsk.hr/urn:nbn:hr:191:799878

Ostić, Ivana. "Koncepcija i strategija razvoja događajnoga turizma grada Zagreba." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2018. https://urn.nsk.hr/urn:nbn:hr:191:799878

Ostić, I. (2018). 'Koncepcija i strategija razvoja događajnoga turizma grada Zagreba', Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 27 November 2024, https://urn.nsk.hr/urn:nbn:hr:191:799878

Ostić I. Koncepcija i strategija razvoja događajnoga turizma grada Zagreba [Undergraduate thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2018 [cited 2024 November 27] Available at: https://urn.nsk.hr/urn:nbn:hr:191:799878

I. Ostić, "Koncepcija i strategija razvoja događajnoga turizma grada Zagreba", Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:191:799878

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Metadata
TitleKoncepcija i strategija razvoja događajnoga turizma grada Zagreba
Title (english)Concept and Development Strategy of Event Tourism of the City of Zagreb
AuthorIvana Ostić
MentorChristian Stipanović (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2018-09-04, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U ovom završnom radu istražuje se, analizira te u konačnici objašnjava sama koncepcija i strategija razvoja događajnog turizma grada Zagreba. Pri tome, poseban se naglasak stavlja na promatranje jedinstvenog i prepoznatljivog događaja grada Zagreba, točnije, Adventa u Zagrebu. Prilikom same izrade rada korištene su znanstvene metode: metoda analize i sinteze, komparativna metoda, metoda klasifikacije, deskriptivna metoda i metoda dokazivanja. Događaji su novi oblik motiva turista koji se mogu smatrati i novim, modernijim oblikom turizma. Događaji su veoma kompleksni zbog čega zahtijevaju vrlo pomnu organizaciju te kao takvi privlače najčešće mlade i obrazovane turiste, ali također i turiste svih dobnih granica, skupina i opredjeljenja. U ovome se radu promatra događajni turizam u gradu Zagrebu te njegov utjecaj na stvaranje imidža grada. Detaljnom analizom najpoznatijeg događaja, biti će prikazani pozitivni rezultati koje jedan vrlo dobro organiziran događaj može ostvariti radi prepoznatljivosti destinacije na globalnoj razini.
Abstract (english)
This final work explores, analyzes and in the end explains the concept and development strategy of event tourism of the city of Zagreb. In this context, a special emphasis is put on the observation of an unique and recognizable event of the city of Zagreb, precisely, Advent in Zagreb. During this final work, scientific method which were used are: method of analysis and synthesis, comparative method, classification method, descriptive method and method of proofing. Events are the new form of the tourist motives and they can be considered as a new and more modern form of tourism. Events are expensive, very complex and they require a very carefoul organization to attract young, wealthy and educated tourists. In this work the attention is focused on event tourism of the city of Zagreb and its impact on the creation of the image of the city. Detailed analysis of the most famous event will show the positive results that a well organized event can achieve in order to make the destination recognizable globally.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:191:799878
Study programmeTitle: Business Administration in Tourism and Hospitality Management; moduls: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management; specializations in: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management
Course: Entrepreneurship in Tourism and Hospitality
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
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Created on2019-03-07 14:23:02