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undergraduate thesis
Pozicioniranje hotelskih objekata na internetskim platformama
2019. urn:nbn:hr:191:450115
Antonić, Patricia
University of Rijeka
Faculty of Tourism and Hospitality Management

Cite this document

Antonić, P. (2019). Pozicioniranje hotelskih objekata na internetskim platformama (Undergraduate thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:450115

Antonić, Patricia. "Pozicioniranje hotelskih objekata na internetskim platformama." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2019. https://urn.nsk.hr/urn:nbn:hr:191:450115

Antonić, Patricia. "Pozicioniranje hotelskih objekata na internetskim platformama." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2019. https://urn.nsk.hr/urn:nbn:hr:191:450115

Antonić, P. (2019). 'Pozicioniranje hotelskih objekata na internetskim platformama', Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 12 March 2025, https://urn.nsk.hr/urn:nbn:hr:191:450115

Antonić P. Pozicioniranje hotelskih objekata na internetskim platformama [Undergraduate thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2019 [cited 2025 March 12] Available at: https://urn.nsk.hr/urn:nbn:hr:191:450115

P. Antonić, "Pozicioniranje hotelskih objekata na internetskim platformama", Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:191:450115

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Metadata
TitlePozicioniranje hotelskih objekata na internetskim platformama
Title (english)Hotel positioning on internet platforms
AuthorPatricia Antonić
MentorLidija Bagarić (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2019-09-23, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Potreba za smještajem seže iz davne prošlosti kada je to bila izričito potreba, najčešće iz medicinskih razloga. Godinama kasnije dolazi do preokreta, točnije javlja se potreba za smještajem iz razloga ljudske želje i potrebe za odmorom. Razvojem hotela i hotelijerstva automatski se javlja i potreba za marketingom. Hoteli žele privući što veći broj gostiju i što više popuniti vlastite kapacitete. Tokom stoljeća marketing se uz razvoj tehnologije diže na novu razinu. Točnije pojavom... More interneta dolazi do stvaranja e-marketinga ili digitalnog marketinga, koji hotelijerstvu omogućuje potpuno novi pogled na marketing aktivnosti i komunikaciju sa potencijalnim potrošačima. Kako godine prolaze javljaju se nove i tehnološki razvijenije internet platforme. Ukoliko hotelski objekt želi ne samo opstati već se i istaknuti mora se uhvatiti u koštac s vremenom i tehnologijom. Sve je veći broj internet korisnika kao i internet platformi te prema tome internet postaje najznačajniji i najefikasniji kanal marketinga. Upravo je to ključ razvoja te svaki hotelski objekt treba na tome poraditi i ne samo otvoriti poslovnu stranicu već se proširiti na što je više moguće platformi, od društvenih mreža, pretraživača, posrednika. Less
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:191:450115
Study programmeTitle: Business Administration in Tourism and Hospitality Management; moduls: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management; specializations in: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management
Course: Tourism Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-03-25 10:40:24
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