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master's thesis
Mjerenje doživljaja posjetitelja adventskoga sajma
2019. urn:nbn:hr:191:126551
Horvat, Monika
University of Rijeka
Faculty of Tourism and Hospitality Management

Cite this document

Horvat, M. (2019). Mjerenje doživljaja posjetitelja adventskoga sajma (Master's thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:126551

Horvat, Monika. "Mjerenje doživljaja posjetitelja adventskoga sajma." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2019. https://urn.nsk.hr/urn:nbn:hr:191:126551

Horvat, Monika. "Mjerenje doživljaja posjetitelja adventskoga sajma." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2019. https://urn.nsk.hr/urn:nbn:hr:191:126551

Horvat, M. (2019). 'Mjerenje doživljaja posjetitelja adventskoga sajma', Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 09 January 2025, https://urn.nsk.hr/urn:nbn:hr:191:126551

Horvat M. Mjerenje doživljaja posjetitelja adventskoga sajma [Master's thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2019 [cited 2025 January 09] Available at: https://urn.nsk.hr/urn:nbn:hr:191:126551

M. Horvat, "Mjerenje doživljaja posjetitelja adventskoga sajma", Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:191:126551

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Metadata
TitleMjerenje doživljaja posjetitelja adventskoga sajma
Title (english)Measuring Visitors' Experience regarding the Christmas Market
AuthorMonika Horvat
MentorSuzana Marković (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2019-07-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Iako su turisti kao istraživački fenomen i dalje u fokusu znanstvenih i stručnih istraživanja, postoji mali broj radova koji se bave mjerenjem emocionalnog doživljaja (iskustva) posjetitelja/turista. Stoga je cilj ovog rada izraditi ljestvicu za mjerenje doživljaja posjetitelja festivala temeljem prethodnih istraživanja. u tu svrhu izrađen je anketni upitnik koji se sastoji od pet dijelova i kojim se ispituju: a) elementi ponude (22 čestice); b) osjećaji/emocije (6 čestica); c) zadovoljstvo posjetitelja (8 čestica); lojalnost posjetitelja (12 čestica) e) sociodemografski podaci ispitanika (12 pitanja). Istraživanje je provedeno među domaćim posjetiteljima Adventskog sajma u Zagrebu tijekom prosinca 2018. godine i siječnja 2019. godine na uzorku od 191 ispitanika. Rezultati deskriptivne statističke analize pokazali su da ispitanici elemente ponude ocjenjuju vrlo kvalitetnima (5.36), od emocija su najčešće osjećali ljubav (5.42), ukupno gledajući zadovoljni su posjetom sajmu (5.83) te će mu biti lojalni (5.50).
Abstract (english)
Although tourists as a research phenomenon remain in the focus of scientific and professional research, there is a small number of research regarding the measurement of the emotional experience of visitors / tourists. Therefore, the goal of this paper is to create a scale for measuring the visitor experience of the festival based on previous research. For this purpose a five part questionnaire was developed and it examines: a) the items (22 particles); b) feelings / emotions (6 particles); c) visitor satisfaction (8 particles); visitor loyalty (12 particles) e) sociodemographic data of respondents (12 questions). The survey was conducted among domestic visitors to the ; in December 2018 and January 2019 on a sample of 191 respondents. The results of the descriptive statistical analysis showed that the respondents reated items very high (5.36), most common emotion was love (5.42), they are satisfied with visiting the Christmas Market (5.83) and will be loyal to it (5.50).
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:191:126551
Study programmeTitle: Hospitality Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-03-31 11:21:46