Tourist destination is a very complex system. As tourism is expanding and moving forward, it is necessary to develop every tourist destination as much as possible. Certainly, that requires a certain attraction for tourists to specific area – which is called a toursti destination, but that's not all. Beside the caracteristics that includes one destination, that give it a recognizable identity, destination must have adequate infrastructure, it must consist of more attractions and areas and it must be able to continually create new touristics products. Such great system must have a functional management structure. This is the reason why is needed to tako more attention to destination management. Such management requires cooperation of diversity holders – public and private ones, which together coordinate the activities and tasks of a destination. This thesis is about destination management of beaches on the Pelješac peninsula. Pelješac is known for its still preserved beaches, which are for this area one of the largest and main tourist attractions. In Croatia, the beach management is entrusted to regional and local self-government units, and thus the management of the beaches had to be a continious process, which would preserve and provide beach as nature resources. Any use of the beach leads to a change of its natural form. The very fact that the beaches and water of southern Dalmatia has very good, even superior quality explains the main purpose of this thesis – the need for quality management of beach space. Beach management of all Croatian area , also area of peninsula is entrusted to regional and local communities. In the thesis is used experimental mehode of research, made by using a questionnaire, which is sended to all (four) tourist boards that exist on the Pelješac peninsula. The given answers have confirmed the importance of beaches as tourist attractions and also need to manage the same. That is, to say, the topis of thesis is justified by the results of the questionnaire.