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undergraduate thesis
Strateško upravljanje kongresnim turizmom Opatijske rivijere
2020. urn:nbn:hr:191:550887
Barjašić, Vedran
University of Rijeka
Faculty of Tourism and Hospitality Management

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Barjašić, V. (2020). Strateško upravljanje kongresnim turizmom Opatijske rivijere (Undergraduate thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:550887

Barjašić, Vedran. "Strateško upravljanje kongresnim turizmom Opatijske rivijere." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2020. https://urn.nsk.hr/urn:nbn:hr:191:550887

Barjašić, Vedran. "Strateško upravljanje kongresnim turizmom Opatijske rivijere." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2020. https://urn.nsk.hr/urn:nbn:hr:191:550887

Barjašić, V. (2020). 'Strateško upravljanje kongresnim turizmom Opatijske rivijere', Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 13 April 2024, https://urn.nsk.hr/urn:nbn:hr:191:550887

Barjašić V. Strateško upravljanje kongresnim turizmom Opatijske rivijere [Undergraduate thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2020 [cited 2024 April 13] Available at: https://urn.nsk.hr/urn:nbn:hr:191:550887

V. Barjašić, "Strateško upravljanje kongresnim turizmom Opatijske rivijere", Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:191:550887

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Metadata
TitleStrateško upravljanje kongresnim turizmom Opatijske rivijere
Title (english)Planned management of the congress tourism in Opatija riviera
AuthorVedran Barjašić
MentorDragan Magaš (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2020-07-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Opatijska rivijera područje je specifičnog geografskog položaja. Smještena je u podnožju planine Učka uz more s mnoštvo atraktivnih prirodnih i geografskih čimbenika. Grad Opatija destinacija je s dugom tradicijom turizma još od 19. stoljeća, kada se zbog povoljnih klimatskih uvjeta i blizine mora počinje razvijati kao odredište lječilišnog i zdravstvenog turizma, zadržavši tu karakteristiku i danas, unatoč političkim i društvenim zbivanjima i previranjima kroz povijest. Osnovu turističke ponude cjelokupne rivijere, a osobito Opatije, čine visokokategorizirani hoteli s kongresnim dvoranama i kapacitetima što ju čini idealnom destinacijom za održavanje poslovnih skupova, seminara i kongresa, a brojne prirodne atraktivnosti te blizina planine i parka prirode Učka omogućuju poslovnim turistima da se izvan vremena trajanja kongresa opuste i uživaju. Tržište poslovnog i kongresnog turizma izuzetno je dinamično, razvijaju se nove destinacije, pojavljuju se novi trendovi. Prema tome važno je kontinuirano unaprjeđivati kongresnu ponudu i promovirati destinaciju kako bi se jačala konkurentnost i unaprijedilo poslovanje prepoznavanjem trendova na tržištu.
Abstract (english)
The Opatija Riviera is an area with a specific geographical position. It is located by the sea at the foot of Mount Učka with many attractive natural and geographical factors. The Town of Opatija is a destination with a long tradition of tourism ranging back to the 19th century, when due to favorable climate conditions and its proximity to the sea began developing as a destination for spa and health tourism, retaining this characteristic today, despite political and social developments and turmoil throughout history. The basis of the tourist offer of the entire Riviera, and especially Opatija, are hotels with high star ratings that are equipped with congress halls and facilities, which makes it an ideal destination for business meetings, seminars and congresses. This, as well as numerous natural attractions and the Riviera's proximity to Mount Učka and the Učka Nature Park, allows participants to relax and enjoy beyond the duration of the congress. The business and congress tourismmarket is extremely dynamic, new destinations are being developed, new trends are emerging. Therefore, it is important to continuously improve the congress offer and promote the destination in order to strengthen competitiveness and improve business by identifying market trends.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:191:550887
Study programmeTitle: Business Economics in Tourism and Hospitality; moduls: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management; specializations in: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management,, Event and Leisure Management, OPATIJA
Course: Tourism Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
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Created on2021-03-30 13:20:48