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undergraduate thesis
Strateški pristup u razvoju poslovanja malih i srednjih hotelskih poduzeća
2020. urn:nbn:hr:191:230422
Rodić, Veronika
University of Rijeka
Faculty of Tourism and Hospitality Management

Cite this document

Rodić, V. (2020). Strateški pristup u razvoju poslovanja malih i srednjih hotelskih poduzeća (Undergraduate thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:230422

Rodić, Veronika. "Strateški pristup u razvoju poslovanja malih i srednjih hotelskih poduzeća." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2020. https://urn.nsk.hr/urn:nbn:hr:191:230422

Rodić, Veronika. "Strateški pristup u razvoju poslovanja malih i srednjih hotelskih poduzeća." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2020. https://urn.nsk.hr/urn:nbn:hr:191:230422

Rodić, V. (2020). 'Strateški pristup u razvoju poslovanja malih i srednjih hotelskih poduzeća', Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 04 December 2024, https://urn.nsk.hr/urn:nbn:hr:191:230422

Rodić V. Strateški pristup u razvoju poslovanja malih i srednjih hotelskih poduzeća [Undergraduate thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2020 [cited 2024 December 04] Available at: https://urn.nsk.hr/urn:nbn:hr:191:230422

V. Rodić, "Strateški pristup u razvoju poslovanja malih i srednjih hotelskih poduzeća", Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:191:230422

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Metadata
TitleStrateški pristup u razvoju poslovanja malih i srednjih hotelskih poduzeća
Title (english)A strategic approach to the development of small and medium sized hotel companies
AuthorVeronika Rodić
MentorSlobodan Ivanović (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2020-09-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Malo i srednje poduzetništvo predstavljaju značajan segment poduzetničke strukture za razvoj hrvatskog gospodarstva. Poduzeće je gospodarska i društvena struktura koja proizvodi dobra za potrebe tržišta u svrhu svoje dobiti. Poduzetnik je glava poduzeća, snosi vlastitu odgovornost te upravlja poduzećem kako bi se unaprijedilo, funkcioniralo u skladu sa zakonom te kako bi konkuriralo na tržištu. U ukupnoj strukturi poduzetništva Republike Hrvatske, na mala i srednja poduzetništva otpada oko 98,7%, a ovom sektoru ukupno je zaposleno oko 77,6% stanovništva. Nakon ulaska Hrvatske u Europsku uniju usklađena je i Strategija razvoja malog i srednjeg poduzetništva u RH. Misija i vizija Strategije usmjerena je na ulaganje u malo i srednje poduzetništvo, jer isto je još uvijek u Hrvatskoj nedovoljno razvijen. U završnom radu, s ciljem prikaza uspješnosti poslovanja poduzeća, napravljena je financijska analiza horizontalnom i vertikalnom analizom bilance RDG-a za hotelska poduzeća Valamar Riviera d.d. i Plava Laguna d.d. za razdoblje od 2016. do 2018. godine, a uspješnost poslovanja ocjenjena je analizom ekonomskih pokazatelja.
Abstract (english)
Small and medium-sized hotel companies represent a significant segment of the entrepreneurial structure for the Croatian economy development . In the overall structure of entrepreneurship in Croatia, small and medium enterprises account for about 98.7%, and this sector employs a total of about 77.6% of the population. With Croatia's admission to the European Union, the Strategy for the Development of Small and Medium-Sized companies in Croatia has been harmonized. The mission and vision of the Strategy is focused on investing in small and medium-sized enterprises, as it is still underdeveloped in Croatia. In the final paper, the aim of present the performance of hotel companies Valamar Riviera d.d. and Plava Laguna d.d. for the period from 2016 to 2018.. Therefore, a financial analysis and profit and loss account were made by horizontal and vertical analysis of the balance sheet to assess the business performance by analysis of economic indicators.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:191:230422
Study programmeTitle: Business Economics in Tourism and Hospitality; moduls: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management; specializations in: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management,, Event and Leisure Management, OPATIJA
Course: Tourism Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
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Created on2021-03-31 11:09:33