Business tourism today is one of the fastest developing tourist forms. Throughout the world, business tourism is an opportunity to meet people, exchange jobs, exchange scientific knowledge, but also an opportunity to promote current tourist offers. Therefore, business tourism can be defined as a driving force that encourages not only economic but also professional development. A business visitor is a visitor whose main purpose for tourist travel falls into the category of business and professional travel. Although it has an ideal geographical position and good transport links in the area of Lika business tourism is not sufficiently developed, nor is it as close as it could be. The very absence of an independent polyvalent convention center influences the inability to fully develop the destination as a business offering. Accordingly, this tourist segment is not currently attracted to the tourist destination. It is very important that, in addition to the business and accommodation elements of the Lika area, as well as attractive factors in the tourist destination and its offer in terms of entertainment factors, accommodation and catering facilities, in order to develop the tourist destination as a potential business center, the remaining secondary resources are also provided. are necessary in the process of business tourism development. In order to further develop the offer of business tourism, the current capacity of business tourism should certainly be improved through the construction of a congress hall in the area of Gospić. The character is in a thankful geo-traffic position and this can and should be used. It is very important that the business tourism offer in the Lika area is balanced throughout the year and that it offers those facilities that will be recognizable and competitive in relation to other destinations, thus enabling the target market segment to be attracted in different periods of years.