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undergraduate thesis
Strateško upravljanje razvojem turizma grada Koprivnice
2020. urn:nbn:hr:191:940900
Baranašić, Zvonimir
University of Rijeka
Faculty of Tourism and Hospitality Management

Cite this document

Baranašić, Z. (2020). Strateško upravljanje razvojem turizma grada Koprivnice (Undergraduate thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:940900

Baranašić, Zvonimir. "Strateško upravljanje razvojem turizma grada Koprivnice." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2020. https://urn.nsk.hr/urn:nbn:hr:191:940900

Baranašić, Zvonimir. "Strateško upravljanje razvojem turizma grada Koprivnice." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2020. https://urn.nsk.hr/urn:nbn:hr:191:940900

Baranašić, Z. (2020). 'Strateško upravljanje razvojem turizma grada Koprivnice', Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 22 December 2024, https://urn.nsk.hr/urn:nbn:hr:191:940900

Baranašić Z. Strateško upravljanje razvojem turizma grada Koprivnice [Undergraduate thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2020 [cited 2024 December 22] Available at: https://urn.nsk.hr/urn:nbn:hr:191:940900

Z. Baranašić, "Strateško upravljanje razvojem turizma grada Koprivnice", Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:191:940900

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Metadata
TitleStrateško upravljanje razvojem turizma grada Koprivnice
Title (english)Planned management of tourism development in Koprivnica
AuthorZvonimir Baranašić
MentorDragan Magaš (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2020-07-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Uspješnost svake turističke destinacije temelji se na strateškom planiranju i upravljanju turizmom koji je u funkciji razvoja. Prepoznavanje turizma kao složene društveno-ekonomske pojave, važno je zbog mogućih ekonomskih efekata koje turizam može imati na cjelokupno gospodarstvo destinacije. Turizam objedinjuje javno-privatne subjekte i sve turističke dionike unutar destinacije. Povezanost i koordinacija između dionika unutar destinacije moguća je jedino uz čvrstu i transparentnu organizacijsku struktura. Turizam u Koprivnici je u začecima i bazira se na kulturnim manifestacijama koje svake godine bilježe povećanje broja gostiju. Unutar životnog ciklusa turističke destinacije, Kopirvnica je u fazi istraživanja. Valorizacijom turističkih resursa i unaprjeđenjem postojeće turističke ponude, turizam Koprivnice se može razvijati i prolaziti kroz daljnje faze životnog ciklusa destinacije. Implementacijom strategije koja se bazira na održivom razvoju i razvojem specifičnih oblika turizma, Koprivnica može konkurirati na turističkom tržištu budućnosti.
Abstract (english)
The success of any tourist destination is based on strategic planning and management of tourism that is in the function of development. Recognizing tourism as a complex socio-economic phenomenon is important because of the possible economic effects that tourism can have on the entire economy of the destination. Tourism unites public-private entities and all tourism stakeholders within the destination. Connectivity and coordination between stakeholders within the destination is possible only with a solid and transparent organizational structure. Tourism in Koprivnica is in its infancy and is based on cultural events that record an increase in the number of guests every year. Within the life cycle of a tourist destination, Kopirvnica is in the research phase. By valorizing tourist resources and improving the existing tourist offer, Koprivnica tourism can develop and go through further phases of the destination life cycle. By implementing strategy based on sustainable development and the development of specific forms of tourism, Koprivnica can compete in the future tourist market.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:191:940900
Study programmeTitle: Business Economics in Tourism and Hospitality; moduls: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management; specializations in: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management,, Event and Leisure Management, OPATIJA
Course: Tourism Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
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Created on2021-04-02 09:02:08