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undergraduate thesis
Brand identitiy model kao temelj uspješnoga brendiranja u hotelijerstvu
2020. urn:nbn:hr:191:717768
Radovčić, Matko
University of Rijeka
Faculty of Tourism and Hospitality Management

Cite this document

Radovčić, M. (2020). Brand identitiy model kao temelj uspješnoga brendiranja u hotelijerstvu (Undergraduate thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:717768

Radovčić, Matko. "Brand identitiy model kao temelj uspješnoga brendiranja u hotelijerstvu." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2020. https://urn.nsk.hr/urn:nbn:hr:191:717768

Radovčić, Matko. "Brand identitiy model kao temelj uspješnoga brendiranja u hotelijerstvu." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2020. https://urn.nsk.hr/urn:nbn:hr:191:717768

Radovčić, M. (2020). 'Brand identitiy model kao temelj uspješnoga brendiranja u hotelijerstvu', Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 24 July 2024, https://urn.nsk.hr/urn:nbn:hr:191:717768

Radovčić M. Brand identitiy model kao temelj uspješnoga brendiranja u hotelijerstvu [Undergraduate thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2020 [cited 2024 July 24] Available at: https://urn.nsk.hr/urn:nbn:hr:191:717768

M. Radovčić, "Brand identitiy model kao temelj uspješnoga brendiranja u hotelijerstvu", Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:191:717768

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Metadata
TitleBrand identitiy model kao temelj uspješnoga brendiranja u hotelijerstvu
Title (english)Brand identity model as a foundation of a succesful branding in the hotel industry
AuthorMatko Radovčić
MentorLidija Bagarić (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2020-07-14, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Glavna tema ovog završnog rada je utjecaj Brand Identity modela na poslovanje hotelskog poduzeća tj. njegov utjecaj na marketinško poslovanje kao temelj za uspješan branding u hotelijerstvu. Rad je konceptualno podijeljena na četiri cjeline. Poput samog modela koji je u radu prikazan kao lijevak rad se poput lijevka iz širih pojmova sužava na bit i naslov samog rada. Objašnjeno je stvaranje modela kroz pozicioniranje, personifikaciju kao osobnost, oznake kao sredstvo za razaznavanje i sama srž ili svrha postojanja u jednoj rečenici. Sve to odvelo nas je do jednostraničnog modela koji je početak i kraj, temelj i krovni model uspješne marketinške komunikacije i konekcije s gostom.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:191:717768
Study programmeTitle: Business Economics in Tourism and Hospitality; moduls: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management; specializations in: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management,, Event and Leisure Management, OPATIJA
Course: Hospitality Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-04-07 13:59:50