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undergraduate thesis
Upravljanje razvojem enoturizma Istarske županije
2021. urn:nbn:hr:191:615682
Pivac, Matea
University of Rijeka
Faculty of Tourism and Hospitality Management

Cite this document

Pivac, M. (2021). Upravljanje razvojem enoturizma Istarske županije (Undergraduate thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:615682

Pivac, Matea. "Upravljanje razvojem enoturizma Istarske županije." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2021. https://urn.nsk.hr/urn:nbn:hr:191:615682

Pivac, Matea. "Upravljanje razvojem enoturizma Istarske županije." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2021. https://urn.nsk.hr/urn:nbn:hr:191:615682

Pivac, M. (2021). 'Upravljanje razvojem enoturizma Istarske županije', Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 05 May 2024, https://urn.nsk.hr/urn:nbn:hr:191:615682

Pivac M. Upravljanje razvojem enoturizma Istarske županije [Undergraduate thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2021 [cited 2024 May 05] Available at: https://urn.nsk.hr/urn:nbn:hr:191:615682

M. Pivac, "Upravljanje razvojem enoturizma Istarske županije", Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:191:615682

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Metadata
TitleUpravljanje razvojem enoturizma Istarske županije
Title (english)Development of Eno-Tourism in Istria County
AuthorMatea Pivac
MentorDragan Magaš (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2021-07-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
U radu je predstavljena tema razvoja enoturizma Istarske županije. Kroz postavljeni generalni teorijski okvir i početne postavke istarskog turizma u radu se nastoji prikazati trenutno stanje enoturizma u Istarskoj županiji, njegovi trenutni oblici i glavni nositelji, ali i potencijal za rast i razvoj u budućnosti. Također se donosi pregled upravljanja razvojem enoturizma Istarske županije, kako kroz strategije koje su predložene od strane lokalne samouprave, tako i kroz individualne napore koje njeguju privatni poduzetnici na ovome području. Poseban dio rada posvećen je trima glavnim nositeljima razvoja enoturizma na području Istarske županije – Roxanichu, Meneghettiju i Kozloviću – koji svojim poslovnim nastojanjima čine ključne korake prema razvitku vrhunskog konkurentnog turističkog proizvoda koji može Istru odrediti kao svjetski poznati enogastronomski brend.
Abstract (english)
The paper presents the topic of the development of enotourism in Istria. Through the set general theoretical framework and initial defining points of Istrian tourism, the paper tries to exhibit the current state of enotourism in Istria, its current forms and main holders, but also the potential for growth and development in the future. It also provides an overview of the management of the development of enotourism in Istria, both through strategies proposed by the local government as well as individual efforts nurtured by private entrepreneurs in the area. A particular part of the paper is dedicated to the three main development holders of enotourism in Istria – Roxanich, Meneghetti and Kozlović – who through their business efforts are making the key steps towards developing a top competitive tourism product that can define Istria as a world famous enogastronomic brand.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:191:615682
Study programmeTitle: Business Administration in Tourism and Hospitality Management; moduls: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management; specializations in: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management, Entrepreneurship in Tourism and Hospitality; Tourism Management; Hospitality Management; International Tourism and Hospitality Management
Course: Tourism Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-03-24 17:16:11