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undergraduate thesis
KOMUNIKACIJA HOTELSKOG BRANDA PRIMJENOM SUVREMENE INFORMACIJE TEHNOLOGIJE: PRIMJER HOTELSKOG LANCA HILTON
2021. urn:nbn:hr:191:435791
Golub, Ivan
University of Rijeka
Faculty of Tourism and Hospitality Management

Cite this document

Golub, I. (2021). KOMUNIKACIJA HOTELSKOG BRANDA PRIMJENOM SUVREMENE INFORMACIJE TEHNOLOGIJE: PRIMJER HOTELSKOG LANCA HILTON (Undergraduate thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:435791

Golub, Ivan. "KOMUNIKACIJA HOTELSKOG BRANDA PRIMJENOM SUVREMENE INFORMACIJE TEHNOLOGIJE: PRIMJER HOTELSKOG LANCA HILTON." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2021. https://urn.nsk.hr/urn:nbn:hr:191:435791

Golub, Ivan. "KOMUNIKACIJA HOTELSKOG BRANDA PRIMJENOM SUVREMENE INFORMACIJE TEHNOLOGIJE: PRIMJER HOTELSKOG LANCA HILTON." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2021. https://urn.nsk.hr/urn:nbn:hr:191:435791

Golub, I. (2021). 'KOMUNIKACIJA HOTELSKOG BRANDA PRIMJENOM SUVREMENE INFORMACIJE TEHNOLOGIJE: PRIMJER HOTELSKOG LANCA HILTON', Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 05 November 2024, https://urn.nsk.hr/urn:nbn:hr:191:435791

Golub I. KOMUNIKACIJA HOTELSKOG BRANDA PRIMJENOM SUVREMENE INFORMACIJE TEHNOLOGIJE: PRIMJER HOTELSKOG LANCA HILTON [Undergraduate thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2021 [cited 2024 November 05] Available at: https://urn.nsk.hr/urn:nbn:hr:191:435791

I. Golub, "KOMUNIKACIJA HOTELSKOG BRANDA PRIMJENOM SUVREMENE INFORMACIJE TEHNOLOGIJE: PRIMJER HOTELSKOG LANCA HILTON", Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:191:435791

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Metadata
TitleKOMUNIKACIJA HOTELSKOG BRANDA PRIMJENOM SUVREMENE INFORMACIJE TEHNOLOGIJE: PRIMJER HOTELSKOG LANCA HILTON
Title (english)COMMUNICATING THE HOTEL BRAND BY IMPLEMENTING CONTEMPORARY INFORMATION TECHNOLOGY: THE CASE OF THE HOTEL CHAIN HILTON
AuthorIvan Golub
MentorLorena Bašan (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2021-07-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U današnje vrijeme svako poduzeće u hotelskoj industriji kako bi ostvarilo poslovne planove sve veću pažnju posvećuje komunikaciji. Sve se više resursa i napora ulaže u marketinšku komunikaciju koja je ključna za ostvarivanje profita hotelskih poduzeća. Svakim danom marketing se sve više razvija, traže se novi izvori i načini uspostavljanja veza s ciljnim skupinama, dok se odnos s postojećim kupcima nastoji produbiti i dovesti na višu razinu. Razvojem informacijsko komunikacijskih tehnologija hotelskim poduzećima omogućeni su suvremeniji i efikasniji načini provođenja marketinških aktivnosti. U radu je objašnjena studija slučaja Hilton hotelskoga lanca u kojem je prikazano na koji način jedan hotelski brend provodi uspješnu komunikaciju sa svojim gostima, te po čemu se razlikuje od konkurencije koja je na suvremenom tržištu nepredvidiva i inovativna. Hilton Worldwide je u informatičkom i hotelijerskom okruženju jedinstveni primjer hotelskoga lanca koji implementacijom trendova olakšava rad svojim zaposlenicima, a ujedno približava svoju hotelsku uslugu gostima.
Abstract (english)
At the present time, every company in the hotel industry, in order to achieve its business plans, increasingly pays attention to communication. More and more resources and efforts are being invested in marketing communication, which is the key to making profits for hotel companies. Every day, marketing evolves progressively, as new sources and methods of establishing connections with target groups are explored, while the relationship with existing customers is sought to be deepened and elevated to a higher extent. With the development of information and communication technologies, hotel companies have been provided with more modern and efficient ways of conducting marketing activities. The paper describes a case study of the Hilton hotel chain, which demonstrates how a hotel brand communicates successfully with its visitors and differentiates itself from the competition, which is unpredictable and inventive in today's market. In the IT and hotel environment, Hilton Worldwide is a unique example of a hotel chain that facilitates the work of its employees by implementing trends, and at the same time brings its hotel service closer to clients.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:191:435791
Study programmeTitle: Business Administration in Tourism and Hospitality Management; moduls: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management; specializations in: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management, Entrepreneurship in Tourism and Hospitality; Tourism Management; Hospitality Management; International Tourism and Hospitality Management
Course: Hospitality Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-03-28 08:52:43