| Abstract | Koncept luksuznog življenja u šatorima moguće je pratiti tijekom cjelokupne ljudske povijesti. Slijedom navedenog glamping predstavlja inovativnan smještaj na otvorenom koji ima rekreacijsku i turističku svrhu, međutim treba naglasiti da je riječ o novijem obliku turizma koji konstantnim rastom bilježi sve više turista opredijeljenih za takvu vrstu odmora. Unatoč tome što je glamping inovativan smještaj, temelj takvoga odmora može se pronaći u brojnim zbivanjima u prošlosti. Tijekom zadnjih godina upravo glamping turizam predstavlja trend te ga biraju pojedinci koji ne preferiraju gradski život, nastoje pobjeći od takvog načina života te svoj odmor usmjeravaju prema prirodi i kampiranju. Stoga se može reći kako je došlo do prijelaza sa tradicionalnih turističkih pristupa prema novim turističkim proizvodima poput glamping turizma, koji nudi kombinaciju prirode i sklonosti boravka u prirodi. Slijedom toga glamping turizam predstavlja oblik turizma koji se može vrednovati u okvirima specifičnih oblika turizma s posebnim interesom, to je vrsta turizma u kojoj se nudi maksimalna razina kampiranja uz visoku razinu udobnosti te luksuza u objektima u kojima se boravi. U ponudi je također velik broj aktivnosti i mogućnosti koje su integrirane prema očuvanju okoliša pritom pazeći da se ne ošteti priroda te da se omogućava kontinuirana sigurnost. Na području Republike Hrvatske glamping turizam identificirao se perspektivnim oblikom turizma za kojim, iz godine u godinu, raste potražnja i interes. Ipak, u današnje vrijeme, pojedini turisti još uvijek ne mogu prepoznati važnost tog pojma niti su upoznati sa ponudom takvih kampova na području Republike Hrvatske što je svakako veliko ograničenje kada je riječ o progresivnom razvoju glampinga na području Republike Hrvatske. Bez obzira na to može se zaključiti kako glamping turizam ima brojne pozitivne efekte na ekonomiju i gospodarstvo te na održivi razvoj. Na području Republike Hrvatske postoje brojni potencijali koji se mogu iskoristiti za razvijanje glamping turizma s obzirom na prirodnu privlačnost, brojne kulturno-povijesne atrakcije no nužan je rad na realiziranju takvih vrsta turizma. Upravo se kroz proširenje turističke ponude prema novim vrstama turizma poput glampinga može utjecati na populariziranje kontinentalne Hrvatske te privlačenje velikog broja turista na dolazak. |
| Abstract (english) | The concept of luxury living in tents can be traced throughout human history. Consequently, glamping is an innovative outdoor accommodation that has a recreational and tourist purpose, but it has yet to be created in modern times. Despite this, the foundation of this way of spending vacations, in luxury vacations has its foundation in many events throughout history. In recent years, glamping tourism has become a trend and is chosen by individuals who do not prefer city life, try to escape from such a way of life and direct their vacation towards nature and camping. Given the above, it can be concluded that there has been a transition from traditional tourism approaches to new tourism products such as glamping tourism, which offer combinations of nature and inclination to stay in nature and the overall concept related to luxury vacations. Consequently, glamping tourism is a form of tourism that can be valued within specific forms of tourism that have a special interest, it is a type of tourism that offers a maximum level of camping, a high level of comfort and luxury in the facilities where you stay. It also offer a large number of activities and opportunities that are integrated with the natural environment, taking care not to damage nature and to ensure continuous safety. In the territory of the Republic of Croatia, glamping tourism has been identified as a promising form of tourism for which, year after year, the demand and interest is growing. However, nowadays, some tourists still cannot recognize the importance of this term nor are they familiar with the offer of such camps in the Republic of Croatia. This is certainly a major limitation when it comes to the progressive development of glamping in the Republic of Croatia. Given this, it can be concluded that glamping tourism has a number of positive economic effects as on sustainable development. In the territory of the Republic of Croatia, there are numerous potentials that can be used to develop glamping tourism with regard to natural attractions, numerous cultural and historical attractions, but it is necessary to work on the realization of such types of tourism. It is through the expansion of the tourist offer towards new types of tourism, such as glamping, that the popularization of continental Croatia and the attraction of a large number of tourists to come can be influenced. |
| Study programme | Title: Business Administration in Tourism and Hospitality Management; moduls: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management; specializations in: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management, Entrepreneurship in Tourism and Hospitality; Tourism Management; Hospitality Management; International Tourism and Hospitality Management
Course: Tourism Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije) |
