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undergraduate thesis
Primjena digitalnog marketinga u hotelijerstvu
2021. urn:nbn:hr:191:467426
Klasan, Nensi
University of Rijeka
Faculty of Tourism and Hospitality Management

Cite this document

Klasan, N. (2021). Primjena digitalnog marketinga u hotelijerstvu (Undergraduate thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:467426

Klasan, Nensi. "Primjena digitalnog marketinga u hotelijerstvu." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2021. https://urn.nsk.hr/urn:nbn:hr:191:467426

Klasan, Nensi. "Primjena digitalnog marketinga u hotelijerstvu." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2021. https://urn.nsk.hr/urn:nbn:hr:191:467426

Klasan, N. (2021). 'Primjena digitalnog marketinga u hotelijerstvu', Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 05 May 2024, https://urn.nsk.hr/urn:nbn:hr:191:467426

Klasan N. Primjena digitalnog marketinga u hotelijerstvu [Undergraduate thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2021 [cited 2024 May 05] Available at: https://urn.nsk.hr/urn:nbn:hr:191:467426

N. Klasan, "Primjena digitalnog marketinga u hotelijerstvu", Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:191:467426

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Metadata
TitlePrimjena digitalnog marketinga u hotelijerstvu
Title (english)The Application of Digital Marketing in the Hotel Industry
AuthorNensi Klasan
MentorLidija Bagarić (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2021-07-14, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Diljem svijeta hotelijerstvo koristi internet kako bi plasiralo i proširilo svoje granice poslovanja. U poslovanju hotela i bilo koje organizacije, bitno je prvotno naglasiti ulogu marketinga kao nezaobilazne poslovne funkcije koja je neophodna svakoj organizaciji, poduzeću u kreiranju procesa razmjene koji udovoljava potrebama kupaca i poduzeća. U suvremenom poslovanju, rastući oblik marketinga je upravo digitalni marketing. Digitalni marketing, a posebice onaj dio koji djeluje na internetu nudi novi način, prilagođeni odnosno individualizirani marketing čiji je pristup usmjeren pojedincu, a ne masi potrošača. Digitalni marketing, a posebice onaj dio digitalnog marketinga orijentiran na internetu, nudi hotelima distribucijski kanal za izlaganje hotelijerskih proizvoda i usluga. U područjima digitalnog marketinga i e – trgovine, hotelska industrija treba povećati vidljivost svojih web stranica, konstantno poboljšavati SEO, optimizirati svoju prisutnost na društvenim mrežama, kreirati umjeren e – mail marketing i upustiti se u nove tehnike koje danas postaju popularne poput sadržajnog i influencer marketinga.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:191:467426
Study programmeTitle: Business Administration in Tourism and Hospitality Management; moduls: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management; specializations in: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management, Entrepreneurship in Tourism and Hospitality; Tourism Management; Hospitality Management; International Tourism and Hospitality Management
Course: Tourism Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-04-19 08:47:19