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undergraduate thesis
Destinacijski menadžment Zadarskog arhipelaga
2021. urn:nbn:hr:191:940188
Ratnik, Petra
University of Rijeka
Faculty of Tourism and Hospitality Management

Cite this document

Ratnik, P. (2021). Destinacijski menadžment Zadarskog arhipelaga (Undergraduate thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:940188

Ratnik, Petra. "Destinacijski menadžment Zadarskog arhipelaga." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2021. https://urn.nsk.hr/urn:nbn:hr:191:940188

Ratnik, Petra. "Destinacijski menadžment Zadarskog arhipelaga." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2021. https://urn.nsk.hr/urn:nbn:hr:191:940188

Ratnik, P. (2021). 'Destinacijski menadžment Zadarskog arhipelaga', Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 18 July 2024, https://urn.nsk.hr/urn:nbn:hr:191:940188

Ratnik P. Destinacijski menadžment Zadarskog arhipelaga [Undergraduate thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2021 [cited 2024 July 18] Available at: https://urn.nsk.hr/urn:nbn:hr:191:940188

P. Ratnik, "Destinacijski menadžment Zadarskog arhipelaga", Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:191:940188

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Metadata
TitleDestinacijski menadžment Zadarskog arhipelaga
Title (english)Destination Management of Zadar Archipelago
AuthorPetra Ratnik
MentorDragan Magaš (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2021-09-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Zadarski su otoci, s obzirom na svoju brojnost, raspored, duljinu litorala, veličinu akvatorija, biološku i antropološku raznovrsnost, od davnina bili turistički popularni. Glavni zadatak destinacijskog menadžmenta zadarskog arhipelaga je detaljno isplanirati sve turističke segmente te na temelju sustavne analize i praćenja donijeti važne odluke kako bi se kreirala turistička strategija, naravno s ciljem ostvarenja veće posjećenosti, bolje revitalizacije, boljih ekonomskih rezultata te podizanja brendiranosti sjevernodalmatinskih otoka. Temeljna svrha je prikazati kako destinacijski menadžment zadarskog arhipelaga se može izraziti u vidu procesa koordinacije i integriranja upravljanja opskrbom, funkcija i resursa na višoj razini i procesa koji uključuju suradnju i međusobne odnose relevantnih aktera i dionika. Cilj istraživanja je ukazati na strateško upravljanje turizma arhipelaga koje zahtijeva stalnu evaluaciju procesa i postupaka unutar samog destinacijskog menadžmenta, ali i vanjskih čimbenika koji također utječu na odvijanje turizma na otocima.
Abstract (english)
Zadar islands due to their number, layout, length of the littoral, size of the water area, biological and anthropological diversity, have a long popularity for tourism. The main task of the destination management of the Zadar archipelago is to plan all tourist segments in detail and based on systematic analysis and monitoring to make important decisions to create a tourism strategy, of course with the aim of achieving greater attendance, better revitalization, better economic results and raising branding of North Dalmatian islands. The basic purpose is to show how the destination management of the Zadar archipelago can be expressed in the process of coordination and integration of supply management, functions and resources at a higher level and processes involving cooperation and interrelationships of relevant actors and stakeholders. The main goal of this research is to point out the strategic management of archipelago tourism, which requires constant evaluation of processes and procedures within the destination management, but also external factors that also affect the development of tourism on the islands.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:191:940188
Study programmeTitle: Business Administration in Tourism and Hospitality Management; moduls: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management; specializations in: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management, Entrepreneurship in Tourism and Hospitality; Tourism Management; Hospitality Management; International Tourism and Hospitality Management
Course: Tourism Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
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Created on2022-07-20 10:29:29