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undergraduate thesis
Teorija i praksa bihevioralnih financija
2021. urn:nbn:hr:191:307490
Bartol, Damjan
University of Rijeka
Faculty of Tourism and Hospitality Management

Cite this document

Bartol, D. (2021). Teorija i praksa bihevioralnih financija (Undergraduate thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:307490

Bartol, Damjan. "Teorija i praksa bihevioralnih financija." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2021. https://urn.nsk.hr/urn:nbn:hr:191:307490

Bartol, Damjan. "Teorija i praksa bihevioralnih financija." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2021. https://urn.nsk.hr/urn:nbn:hr:191:307490

Bartol, D. (2021). 'Teorija i praksa bihevioralnih financija', Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 13 July 2024, https://urn.nsk.hr/urn:nbn:hr:191:307490

Bartol D. Teorija i praksa bihevioralnih financija [Undergraduate thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2021 [cited 2024 July 13] Available at: https://urn.nsk.hr/urn:nbn:hr:191:307490

D. Bartol, "Teorija i praksa bihevioralnih financija", Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:191:307490

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Metadata
TitleTeorija i praksa bihevioralnih financija
Title (english)Theory and practice of bihevioral finance
AuthorDamjan Bartol
MentorElvis Mujačević (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2021-09-21, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Bihevioralna ekonomija spada u modernu ekonomsku teoriju te je novoga kova. Ona objedinjuje razne grane znanosti poput psihologije, preciznije biheviorizma, sociologije te ekonomije. Usprkos rastućoj popularnosti u modernom vremenu, bihevioralna ekonomija svoje korijene vuče iz prošlosti, budući da je oduvijek bila prisutna, samo joj se nije pridavala velika pažnja te je bila poprilično neistražena. Ova grana znanosti ima svoje velikane. Najveći doprinos istraživanju bihevioralnih financija dali su: Richar Thaler, Daniel Kahnemann te Amos Tversky. Pitanjima bihevioralne ekonomije bavio se i jedan od najvećih ekonomista zapadnoga svijeta – Adam Smith. Primjena bihevioralne ekonomije je široka; od politike, preko medija pa do financija. Utjecaj iracionalnosti te emocija na donošenje odluka o osobnim financijama dovelo je do rođenja bihevioralnih financija. Budući da bihevioralne financije objedinjuju širok spektar znanja, u relativno su kratkome vremenu isplovile mnoge teorije, kao i zaključci. Najvažniji od kojih su: prospektna teorija, mentalno računovodstvo, averzija prema gubitku, sidrenje, uokvirivanje, heuristike itd.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:191:307490
Study programmeTitle: Business Administration in Tourism and Hospitality Management; moduls: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management; specializations in: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management, Entrepreneurship in Tourism and Hospitality; Tourism Management; Hospitality Management; International Tourism and Hospitality Management
Course: Hospitality Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-07-22 06:43:44