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master's thesis
Destinacijski menadžment i razvoj turizma u Sisačko-moslavačkoj županiji
2021. urn:nbn:hr:191:702958
Velić, Hanna
University of Rijeka
Faculty of Tourism and Hospitality Management

Cite this document

Velić, H. (2021). Destinacijski menadžment i razvoj turizma u Sisačko-moslavačkoj županiji (Master's thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:702958

Velić, Hanna. "Destinacijski menadžment i razvoj turizma u Sisačko-moslavačkoj županiji." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2021. https://urn.nsk.hr/urn:nbn:hr:191:702958

Velić, Hanna. "Destinacijski menadžment i razvoj turizma u Sisačko-moslavačkoj županiji." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2021. https://urn.nsk.hr/urn:nbn:hr:191:702958

Velić, H. (2021). 'Destinacijski menadžment i razvoj turizma u Sisačko-moslavačkoj županiji', Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 18 July 2024, https://urn.nsk.hr/urn:nbn:hr:191:702958

Velić H. Destinacijski menadžment i razvoj turizma u Sisačko-moslavačkoj županiji [Master's thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2021 [cited 2024 July 18] Available at: https://urn.nsk.hr/urn:nbn:hr:191:702958

H. Velić, "Destinacijski menadžment i razvoj turizma u Sisačko-moslavačkoj županiji", Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:191:702958

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Metadata
TitleDestinacijski menadžment i razvoj turizma u Sisačko-moslavačkoj županiji
Title (english)Destination Management and Tourism Development in Sisak-Moslavina County
AuthorHanna Velić
MentorDragan Magaš (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2021-07-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Turizam u Republici Hrvatskoj ponajviše je orijentiran na more, plaže, sunce, odnosno na obalni dio Jadranskog mora. Kontinentalni dio Hrvatske nije toliko zastupljen, te je neotkriven. Predivan reljef kontinentalnog dijela je ono što krasi različitu ponudu a samim tim i potražnju. Uz sve veći broj turista na prostoru današnje Republike Hrvatske, potražnja za nečim novim i inovativnim je sve veća i veća. Brežuljci, planine, rijeke, šume, tradicija, autohtonost, su samo neki od čimbenika nove potražnje turista, a upravo ti čimbenici se mogu ponajviše pronaći na kontinentalnom djelu Republike Hrvatske. Vrlo je bitna i organizacija, odnosno destinacijski menadžment kako bi svu ponudu koju neka destinacija nudi objedinio i uspješno plasirao na konkurentno tržište. Ovaj rad bazira se na Sisačko-moslavačku županiju te ukazuje na sve predispozicije koje županija ostvaruje u kontekstu uspješnog razvoja turizma. Također, ukazuje na snage i slabosti destinacijskog menadžmenta, te donosi provedeno istraživanje o stavovima kako lokalnog stanovništva tako i turističkih djelatnika o samom razvoju i vođenju turizma u spomenutoj županiji.
Abstract (english)
Tourism in Croatia is predominantly oriented towards the sea, beaches and sun, or in other words on the coastal part of the Adriatic sea. The continental part of Croatia is not as represented as the coastal part and therefore remains undiscovered. The beautiful relief of the continental part of Croatia is what adorns the various offerings as well as the demand. With the increasing numbers of tourists in today’s Croatia the demand for something new and innovative is constantly growing. The hills, the mountains, the rivers, the forests, the tradition and the autochthony, those are just come of the factors contributing to the new demand of tourists, and those factors are the ones which can be mostly found in the continental part of Croatia. Organisation is also important, namely destination management as it integrates all of the offerings that some destination may have and successfully places them on the competitive market. This work is based on the Sisak Moslavina county and it indicates all of the predispositions that the county attains in the context of a successful growth in tourism. It also points out the strengths and weaknesses of destination management and through a conducted survey displays the attitudes of the local population as well as of the employees in tourism towards the demand in tourism and maintaining tourism in the previously mentioned county.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:191:702958
Study programmeTitle: Management in tourism
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-07-26 08:14:02