Internet marketing finds its wide use in tourism, which is confirmed by the fact that more and more tourists are using the benefits of the internet to explore the tourist destination, gather all the required information and compare it with other competitive destinations. According to that, social networks that serve to bring together people of the same common interests are extremely popular nowdays. The results of the survey have show that the respondents are using social networks daily, so it is not suprising that it seems to be the main search tool for the designated destination. Some users use the platform for active communication which is creating virtual societys. Today the most important social networks are Facebook, Instagram, Twitter, TikTok, Youtube, Snapchat, Pinterest, TripAdvisor, LinkedIn and others. The amount of users is rising every single day on a global scale. Facebook stands out as the platform with the most active users, Instagram achieved his popularity based on attractive visual content, Youtube represents the most famous platform for video sharing material, while TripAdvisor provides the best help while planning and booking tourist content. Some of the networks are described more in depth later on in this study. Tourists turn to social networks because they find them more credible compared to traditional ways of advertising. Just as the well-known quote says "a picture speaks more than a thousand words", so the visual content from social networks goes deeper and stays longer in the minds of the consumers, which affects the recognizability of the destination. Reviews offer subjective positive or negative experiences that might help other users with the final decision of the travel destination. Companies, in todays competitive world need to invest a lot of effort to substain and ascend from the competition in today's competitors market. Social media can encourage the consumer's interests for the brand, as well help to build their trust which results in the brand development. To maximize buisness success, every company needs to take countless possibilities and advantages that are given by social networking to create a marketing campaign. Becuase of the constant changes in the buisness surroundings, companies need to be inovative, creative and be able to successfully adjust to the newly developed trends alongside the wishes of the consumers. In the continuation of the paper it is explained how marketing activities affect the consumer and therefore strenghten the destination brand on the market.