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master's thesis
Fc Barcelona u izgradnji brenda Barcelone
2021. urn:nbn:hr:191:392371
Petrač, Petar
University of Rijeka
Faculty of Tourism and Hospitality Management

Cite this document

Petrač, P. (2021). Fc Barcelona u izgradnji brenda Barcelone (Master's thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:392371

Petrač, Petar. "Fc Barcelona u izgradnji brenda Barcelone." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2021. https://urn.nsk.hr/urn:nbn:hr:191:392371

Petrač, Petar. "Fc Barcelona u izgradnji brenda Barcelone." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2021. https://urn.nsk.hr/urn:nbn:hr:191:392371

Petrač, P. (2021). 'Fc Barcelona u izgradnji brenda Barcelone', Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 11 May 2024, https://urn.nsk.hr/urn:nbn:hr:191:392371

Petrač P. Fc Barcelona u izgradnji brenda Barcelone [Master's thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2021 [cited 2024 May 11] Available at: https://urn.nsk.hr/urn:nbn:hr:191:392371

P. Petrač, "Fc Barcelona u izgradnji brenda Barcelone", Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:191:392371

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Metadata
TitleFc Barcelona u izgradnji brenda Barcelone
Title (english)Fc Barcelona in buliding the brand of the city of Barcelona
AuthorPetar Petrač
MentorLidija Bagarić (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2021-07-14, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U ovome radu opisan je grad Barcelona kao turistička destinacija. Prije svega, utvrđen je utjecaj turizma na grad te su navedene vrste turizma koje se susreću u destinaciji. Nadalje, opisan je pojam brenda ( marke ), definicija i pojava kroz povijest. Nakon toga, dolazi se do glavnog dijela ovog rada, a to je pojam brenda FC Barcelone i njezin utjecaj na grad Barcelonu. Opisana je struktura poslovanja profesionalnih sportskih klubova sa posebnim osvrtom na FC Barcelonu. Spominje se organizacijska struktura navedenog kluba, njihovo poslovanja kroz posljednjih godina, te razvoj kompletne marke i brenda FC Barcelone Upravo je FC Barcelona jedan od prvih klubova koji se počeo isticati uvođenjem menadžmenta u sport. To je odrađeno vrhunski, što dokazuju poslovni i sportski rezultati.
Abstract (english)
This paper describes the city of Barcelona as a tourist destination. First of all, the impact of tourism on the city has been determined and the types of tourism that are encountered in the destination are listed. Furthermore, the concept of brand (brand), definition and phenomenon throughout history are described. After that, comes the main part of this work, and that is the notion of the FC Barcelona brand and its impact on the city of Barcelona. The business structure of professional sports clubs is described with special reference to FC Barcelona. He mentions the organizational structure of the club, their business over the past year, the development of complete brands and the brand of FC Barcelona. FC Barcelona is one of the first clubs that began to emphasize the introduction of management in sports. This is reflected superbly, which shows business and sports results
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:191:392371
Study programmeTitle: Marketing in tourism
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-07-28 07:42:31