prikaz prve stranice dokumenta Marketing miks grada Velika Gorica
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undergraduate thesis
Marketing miks grada Velika Gorica
2022. urn:nbn:hr:191:946911
Hokman Ilić, Petra
University of Rijeka
Faculty of Tourism and Hospitality Management

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Hokman Ilić, P. (2022). Marketing miks grada Velika Gorica (Undergraduate thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:946911

Hokman Ilić, Petra. "Marketing miks grada Velika Gorica." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2022. https://urn.nsk.hr/urn:nbn:hr:191:946911

Hokman Ilić, Petra. "Marketing miks grada Velika Gorica." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2022. https://urn.nsk.hr/urn:nbn:hr:191:946911

Hokman Ilić, P. (2022). 'Marketing miks grada Velika Gorica', Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 01 December 2024, https://urn.nsk.hr/urn:nbn:hr:191:946911

Hokman Ilić P. Marketing miks grada Velika Gorica [Undergraduate thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2022 [cited 2024 December 01] Available at: https://urn.nsk.hr/urn:nbn:hr:191:946911

P. Hokman Ilić, "Marketing miks grada Velika Gorica", Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:191:946911

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Metadata
TitleMarketing miks grada Velika Gorica
Title (english)Marketing mix of Velika Gorica
AuthorPetra Hokman Ilić
MentorMarina Perišić Prodan (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2022-07-14, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Utjecaji koje ostvaruje urbani marketing usmjereni su na povećanje interesa stranih ulaganja, bolju kvalitetu života lokalnog stanovništva i povećanje interesa i dolazaka turista i posjetitelja, a isti su ujedno i predmet ovog završnog rada. Bolji rezultati grada i bolji način života osnovni su temelji urbanog marketinga, a upravo se kroz rad analizira i prati implementacija urbanog marketinga. Plan provedbe marketinga grada i marketing miksa provodi se kroz proizvode, cijene, promociju i distribuciju gradske ponude. Kako i na koji način gradovi oblikuju pojedine elemente marketinškog miksa, u radu se prikazalo na primjeru grada Velike Gorice. Analiza trenutnog postojećeg stanja u Velikoj Gorici poslužila je kao temelj za prijedlog određenih promjena koje bi u budućnosti mogle koristiti kao alat za postizanje boljih rezultata urbanog marketinga. U svijetu dinamičkih promjena i užurbanog način života, urbani marketing u ulozi je stvaranja boljih i kvalitetnijih rezultata koji će u gradu odgovarati svakom pojedincu ili grupi na određen način.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:191:946911
Study programmeTitle: Business Economics in Tourism and Hospitality; moduls: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management; specializations in: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management, Tourism Management; Hospitality Management; International Tourism and Hospitality Management; Event and Leisure Management, Menadžment u hotelijerstvu; Hospitality Management
Course: Tourism Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-06-26 10:35:42