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master's thesis
ISO standardi i unaprjeđenje poslovanja ugostiteljskih objekata
2022. urn:nbn:hr:191:912655
Petrušić, Katarina
University of Rijeka
Faculty of Tourism and Hospitality Management

Cite this document

Petrušić, K. (2022). ISO standardi i unaprjeđenje poslovanja ugostiteljskih objekata (Master's thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:912655

Petrušić, Katarina. "ISO standardi i unaprjeđenje poslovanja ugostiteljskih objekata." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2022. https://urn.nsk.hr/urn:nbn:hr:191:912655

Petrušić, Katarina. "ISO standardi i unaprjeđenje poslovanja ugostiteljskih objekata." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2022. https://urn.nsk.hr/urn:nbn:hr:191:912655

Petrušić, K. (2022). 'ISO standardi i unaprjeđenje poslovanja ugostiteljskih objekata', Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 21 May 2024, https://urn.nsk.hr/urn:nbn:hr:191:912655

Petrušić K. ISO standardi i unaprjeđenje poslovanja ugostiteljskih objekata [Master's thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2022 [cited 2024 May 21] Available at: https://urn.nsk.hr/urn:nbn:hr:191:912655

K. Petrušić, "ISO standardi i unaprjeđenje poslovanja ugostiteljskih objekata", Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:191:912655

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Metadata
TitleISO standardi i unaprjeđenje poslovanja ugostiteljskih objekata
Title (english)ISO standards and business improvement of catering facilities
AuthorKatarina Petrušić
MentorSlobodan Ivanović (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2022-09-20, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Pod utjecajem ubrzanog procesa globalizacije i razvoja informacijsko-komunikacije tehnologije poduzetništvo dobiva novi koncept poslovanja, a naglasak je stavljena na inovativnosti. Inovativnost je sastavni dio suvremenog poslovanja, a inovativne aktivnosti su ključne za uspješno poslovanje svakog poduzeća pa tako i ugostiteljskog, te njegov opstanak na konkurentom tržištu. Kao produkt inovacijskih procesa osmišljen je koncept ISO standarda od strane Međunarodne organizacije za standardizaciju koja za cilj ima implementirati poslovne norme koje u svojoj osnovni zalažu se za društveno odgovorno poslovanje. Temeljem obrađenih statističkih podataka o korištenju ISO certifikata na svjetskoj razini i razini Europske unije evidentno je kako najveći broj ugostiteljskih objekata koristi upravo ISO norme kao osnovu svog poslovanja. Nadalje, za potrebe realizacije specifičnog cilja rada koji se odnosi na ISO standardizaciju u Republici Hrvatskoj provedeno je sekundarno istraživanje, odnosno prikupljeni su statistički podaci o ugostiteljskim objektima na području Republike Hrvatske za razdoblje od 2016. do 2020. godine temeljem kojih se može zaključiti da ugostiteljska djelatnost iz godine u godinu bilježi uspjeh bez obzira na situaciju uzrokovanu pandemijom COVID-19.
Abstract (english)
Under the influence of the accelerated process of globalization and the development of information and communication technology, entrepreneurship is gaining a new business concept, and the emphasis is placed on innovation. Innovation is an integral part of modern business, and innovative activities are key to the successful operation of any company, including catering, and its survival in a competitive market. As a product of innovation processes, the concept of ISO standards was designed by the International Organization for Standardization, which aims to implement business standards that are essentially committed to socially responsible business. Based on the processed statistical data on the use of ISO certificates at the global level and the level of the European Union, it is evident that the largest number of restaurants use ISO standards as the basis of their business. Furthermore, for the purpose of realizing the specific goal of the work related to ISO standardization in the Republic of Croatia, a secondary survey was conducted, ie statistical data on catering facilities in the Republic of Croatia for the period from 2016 to 2020 were collected. the activity from year to year records success regardless of the situation caused by the COVID-19 pandemic.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:191:912655
Study programmeTitle: Marketing in tourism
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-07-24 10:20:55