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master's thesis
Utjecaj i optimizacija UX i CX u turizmu
2022. urn:nbn:hr:191:865414
Komes, Karlo
University of Rijeka
Faculty of Tourism and Hospitality Management

Cite this document

Komes, K. (2022). Utjecaj i optimizacija UX i CX u turizmu (Master's thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:865414

Komes, Karlo. "Utjecaj i optimizacija UX i CX u turizmu." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2022. https://urn.nsk.hr/urn:nbn:hr:191:865414

Komes, Karlo. "Utjecaj i optimizacija UX i CX u turizmu." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2022. https://urn.nsk.hr/urn:nbn:hr:191:865414

Komes, K. (2022). 'Utjecaj i optimizacija UX i CX u turizmu', Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 26 November 2024, https://urn.nsk.hr/urn:nbn:hr:191:865414

Komes K. Utjecaj i optimizacija UX i CX u turizmu [Master's thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2022 [cited 2024 November 26] Available at: https://urn.nsk.hr/urn:nbn:hr:191:865414

K. Komes, "Utjecaj i optimizacija UX i CX u turizmu", Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:191:865414

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Metadata
TitleUtjecaj i optimizacija UX i CX u turizmu
Title (english)Impact and optimization of UX and XC in tourism
AuthorKarlo Komes
MentorMislav Šimunić (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2022-09-20, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Kroz rad je obrađena tema koja problematizira povezanost i utjecaj potrošačkog i korisničkog iskustva na turizam te turistička kretanja u smislu ponude u određenoj turističkoj destinaciji. Turizam je danas postao gospodarska grada te kao takav predstavlja globalni fenomen. Turizam je postao predmet izučavanja posljednjih godina, kako strane tako i domaće literature. Fokus rada je stavljen potrošačevo i korisničko iskustvo. Potrošačevo iskustvo kao kumulativni učinak više dodirnih točaka tijekom interakcije potrošača s organizacijom. Ozbiljna poduzeća u današnjem svijetu poslovanja segmentiraju potrošačevo iskustvo u interakcije putem weba i društvenih medija, dok druge definiraju ljudsku interakciju kao što je telefonska korisnička služba ili maloprodajna usluga licem u lice kao potrošačevo iskustvo. Nadalje, korisničko iskustvo uključuje sve korisnikove emocije, uvjerenja, sklonosti, percepcije, fizičke i psihološke reakcije, ponašanja i postignuća koja se javljaju prije, tijekom i nakon korištenja.
Abstract (english)
The paper deals with a topic that problems the connection and influence of consumer/customer and user experience on tourism and tourist trends in terms of the offer in a certain tourist destination. Today, tourism has become the economy of cities and as such represents a global phenomenon. Tourism has become a subject of study in recent years, both in foreign and domestic literature. The focus of the work is customer and user experience. Customer experience as the cumulative effect of multiple touch points during the consumer's interaction with the organization. Most businesses in today's business world segment the consumer experience into web and social media interactions, while others define human interaction such as telephone customer service or face-to-face retail service as the consumer experience. Furthermore, the user experience includes all of the user's emotions, beliefs, preferences, perceptions, physical and psychological reactions, behaviors and achievements that occur before, during and after use.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:191:865414
Study programmeTitle: Management in tourism
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-08-30 08:59:52