The development of small hotels in Croatia is still in its infancy, although in recent years it has gained importance with the growth and increase in the number of small family hotels, given that tourism in Croatia is a very promising activity and demand for accommodation in small family hotels. in Croatia it is continuously growing. Croatia contains a number of natural and cultural attractions and as such in the development of its tourism has recognized the potential of family hospitality as important for the development of the hotel industry in Croatia in general. Many entrepreneurs who have decided to realize their entrepreneurial ideas decide to build and start a small family hotel, where they would work together with their family and provide guests with personalized hotel services aimed at increasing their satisfaction and high quality standards of such hotel services. Analysis of the application of quality and standards in the Hotel San Rocco shows that it is a high quality and well-equipped small family hotel that continuously invests in improving its capacity, expanding and aesthetic design of accompanying hotel facilities and raising the attractiveness and functionality of its hotel offer. raising the quality of its service, while generating greater profitability for these investments is a secondary goal. Therefore, the implementation of quality and standards in this hotel is at a very high level.