prikaz prve stranice dokumenta Logistički tokovi informacija u poslovanju Zračne luke Zagreb
  Download
PDF 1.36 MB
master's thesis
Logistički tokovi informacija u poslovanju Zračne luke Zagreb
turistička dimenzija
2023. urn:nbn:hr:191:957906
Dugalić, Marija
University of Rijeka
Faculty of Tourism and Hospitality Management

Cite this document

Dugalić, M. (2023). Logistički tokovi informacija u poslovanju Zračne luke Zagreb : turistička dimenzija (Master's thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:957906

Dugalić, Marija. "Logistički tokovi informacija u poslovanju Zračne luke Zagreb : turistička dimenzija." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2023. https://urn.nsk.hr/urn:nbn:hr:191:957906

Dugalić, Marija. "Logistički tokovi informacija u poslovanju Zračne luke Zagreb : turistička dimenzija." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2023. https://urn.nsk.hr/urn:nbn:hr:191:957906

Dugalić, M. (2023). 'Logistički tokovi informacija u poslovanju Zračne luke Zagreb : turistička dimenzija', Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 03 November 2024, https://urn.nsk.hr/urn:nbn:hr:191:957906

Dugalić M. Logistički tokovi informacija u poslovanju Zračne luke Zagreb : turistička dimenzija [Master's thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2023 [cited 2024 November 03] Available at: https://urn.nsk.hr/urn:nbn:hr:191:957906

M. Dugalić, "Logistički tokovi informacija u poslovanju Zračne luke Zagreb : turistička dimenzija", Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:191:957906

Please login to the repository to save this object to your list.
Metadata
TitleLogistički tokovi informacija u poslovanju Zračne luke Zagreb : turistička dimenzija
Title (english)Logistical information flows in Zagreb Airport operations : tourist dimension
AuthorMarija Dugalić
MentorEdna Mrnjavac (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2023-09-13, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
U radu se nastoji pobliže i na jasan način objasniti logistički tokovi informacija u poslovanju Zračne luke Zagreb s naglaskom na turističku dimenziju. Naglim razvojem zračnog prometa i zrakoplovnih kompanija javlja se sve veća konkurencija među prijevoznicima i potrebno je ponudu prilagoditi zahtjevima tržišta. Ulaganjem u informacijske tehnologije kao i cjelokupnu ponudu zračne luke moguće ju je visoko pozicionirati na međunarodnom tržištu i udvostručiti broj putnika na godišnjoj razini. Promet Zračne luke Zagreb na dobrom je putu da obori sve rekorde iz 2019. godine. Dolazak Ryanaira donosi pozitivne prognoze u povećanju prometa te svojim redom letenja i cijenama znatno konkurira domaćim zrakoplovnim kompanijama poput Croatia Airlines-a. Pandemija korona virusa uvelike je pozornost okrenuo na činjenicu koliko je zapravo zračni promet kao i Zračna luka Zagreb bitna za turizam. Grad Velika Gorica većinu noćenja ostvaruje upravo zbog blizine zračne luke a 44% putnika u Zagreb dolazi avionom. Zračni promet i turizam su međuovisni jedni o drugom te je potrebno ulagati u obje stavke kako bi cjelokupni sustav mogao funkcionirati. Zračni prijevoznici usmjerili su svoje internetske napore na jačanje odnosa s klijentima. Usporedbom web – stranica avioprijevoznika, portala za kupnju karata kao i zračnih luka jasno je vidljivo kako svi naglasak stavljaju na korisnika i njegovo što jednostavnije informiranje i snalaženje po samoj web stranici. Svaki avioprijevoznik kao i zračna luka mora korisnicima opskrbiti kvalitetne i bitne informacije na svojim web stranicama koje su vezane uz sve aspekte putovanja korisnika kako bi im cijeli proces bio jednostavan i olakšan.
Abstract (english)
The paper seeks to clarify in a more precise and clear manner the logistical flows of information in the operations of Zagreb Airport, with an emphasis on the tourist dimension. The rapid development of air traffic and airlines is gaining competition between airlines and the offer needs to be adapted to market requirements. By investing in information technologies as well as the overall offer of the airport, it can be highly positioned on the international market and doubled the number of passengers on an annual basis. Traffic at Zagreb Airport is on track to break all records from 2019. Ryanair's arrival brings positive forecasts in the increase in traffic, and its flight schedule and prices significantly compete with domestic airlines such as Croatia Airlines. The coronavirus pandemic has paid great attention to the fact that air traffic, as well as Zagreb Airport, is essential for tourism. The city of Velika Gorica makes most of the overnight stays precisely due to the proximity of the airport and 44% of passengers arrive in Zagreb by plane. Air traffic and tourism are interdependent and it is necessary to invest in both items in order for the whole system to function. Airlines have focused their online efforts to strengthen customer relations. By comparing the websites of airlines, ticket portals and airports, it is clearly evident that all emphasis is placed on the user and his easy information and navigating the website itself. Each airline, as well as the airport, must provide users with quality and important information on its website that relates to all aspects of the user's travel in order to simplify and facilitate their entire process.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:191:957906
Study programmeTitle: Management in tourism
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence Attribution 4.0 International (CC BY 4.0) icon
Created on2023-09-06 09:53:26