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master's thesis
Marketinške aktivnosti Mošćeničke Drage za razvoj kulturnog turizma
2023. urn:nbn:hr:191:206839
Muhammedov, Bayram
University of Rijeka
Faculty of Tourism and Hospitality Management

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Muhammedov, B. (2023). Marketinške aktivnosti Mošćeničke Drage za razvoj kulturnog turizma (Master's thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:206839

Muhammedov, Bayram. "Marketinške aktivnosti Mošćeničke Drage za razvoj kulturnog turizma." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2023. https://urn.nsk.hr/urn:nbn:hr:191:206839

Muhammedov, Bayram. "Marketinške aktivnosti Mošćeničke Drage za razvoj kulturnog turizma." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2023. https://urn.nsk.hr/urn:nbn:hr:191:206839

Muhammedov, B. (2023). 'Marketinške aktivnosti Mošćeničke Drage za razvoj kulturnog turizma', Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 07 April 2025, https://urn.nsk.hr/urn:nbn:hr:191:206839

Muhammedov B. Marketinške aktivnosti Mošćeničke Drage za razvoj kulturnog turizma [Master's thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2023 [cited 2025 April 07] Available at: https://urn.nsk.hr/urn:nbn:hr:191:206839

B. Muhammedov, "Marketinške aktivnosti Mošćeničke Drage za razvoj kulturnog turizma", Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:191:206839

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Metadata
TitleMarketinške aktivnosti Mošćeničke Drage za razvoj kulturnog turizma
Title (english)Marketing Activites of Mošćenička Draga for Cultural Tourism Development
AuthorBayram Muhammedov
MentorLorena Bašan (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2023-09-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Mošćenička Draga je mala općina u Primorsko – goranskoj županiji i dugo je bila malo nerazvijeno ribarsko mjesto. Turisti su je počeli prepoznavati kao značajnu destinaciju i romantično mjesto koje su počeli posjećivati prilikom dolaska u Opatiju. S obzirom na dugu tradiciju i kulturne potencijale kulturnih potencijala, osim što je razvila ljetni turizam, općina Mošćenička Draga počela je usmjeravati svoj razvoj u domeni kulturnog turizma. Općina posjeduje kulturne resurse koji predstavljaju... More značajnu resursnu osnovu za razvoj kulturnog turizma u Mošćeničkoj Dragi. Od samog nekadašnjeg hotela obitelji Armada (danas Mediteran), do Austrougarskih vila i katedre Čakavskog Sabora, razvoj ovih kulturnih atrakcija značajna je, ali neprepoznata osnova u domeni poticaja kulturnog turizma u općini. Strateški marketing kulturnih aktivnosti odnosi se na budući razvoj Mošćeničke Drage kao destinacije. Kulturne institucije su nositelji svih kulturnih aktivnosti u bilo kojoj destinaciji, pa tako i u Mošćeničkoj Dragi te određuju stupanj doprinosa razvoju kulturnog turizma. Na taj način se pomoću marketinških aktivnosti kulturnih atrakcija daje ekonomska dimenzija, koja je svjesno odabrana kao većina proizvoda i usluga koje se ne nude besplatno. Glavna zadaća marketinga kulturnog turizma Mošćeničke Drage je prilagoditi svoju trenutnu situaciju mogućem razvoju i namjeravanim ciljevima turističkog razvoja. Less
Abstract (english)
Mošćenička Draga is a small municipality in the Primorje-Gorski Kotar County, and for a long time it was a little underdeveloped fishing village. Tourists began to recognize it as an important destination and a romantic place they began visiting when they came to Opatija. Considering the long tradition and cultural potentials of cultural potential, in addition to developing summer tourism, the municipality of Mošćenička Draga began to direct its development in the domain of cultural... More tourism. The municipality has cultural resources that represent a significant resource base for the development of cultural tourism in Mošćenička Draga. From the former hotel of the Armada family (today Meditera), to the Austro-Hungarian villas and the seat of the Čakavski Sabor, the development of these cultural attractions is a significant but unrecognized basis in the domain of cultural tourism promotion in the municipality. Strategic marketing of cultural activities refers to the future development of Mošćenička Draga as a destination. Cultural institutions are the bearers of all cultural activities in any destination, including in Mošćenička Draga, and they determine the degree of contribution to the development of cultural tourism. In this way, the marketing activities of cultural attractions are given an economic dimension, which is consciously chosen, like most products and services that are not offered for free. The main task of marketing the cultural tourism of Mošćenička Draga is to adapt its current situation to the possible development and intended goals of tourism development. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:191:206839
Study programmeTitle: Management in tourism
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-09-09 11:27:56
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