Modern hotel industry stands out from other related activities in the field of providing accommodation services by constantly maintaining the quality of services and introducing new types of services that are not characteristic of the hospitality industry, all to increase the quality of basic accommodation services and meet the needs of modern users. In a small family hotel, the owner is an entrepreneur who owns, manages the hotel and is a top and operational manager. Today, quality is more than a good product or service, it is a part of life and every human activity. Today, people live and work according to standards: democratic standards, health standards, educational standards, music standards, communication standards, standards of behavior and dress, and many others. Quality is the level of meeting the needs and requirements of consumers, that is, compliance with their growing demands and expectations. The key successes for maintaining a competitive advantage depend on the provision of high quality service that results in guest satisfaction. The rank of service quality ensures the gap between expected and perceived service. Service quality plays a significant role in adding value to the service experience. The food and accommodation industry makes a major contribution to the European economy. This industry was specially selected for research because it is an important and extremely competitive and dynamic industry characterized by continuous transformation. Tourism plays an important role in Europe and makes a significant contribution to employment and regional development, as well as to a number of other EU objectives, such as sustainable development or the enhancement of natural and cultural heritage. In addition, the European Union remains the world's number one tourist destination.