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undergraduate thesis
Marketing kulturnoga turizma na primjeru grada Osijeka
2016. urn:nbn:hr:191:546798
Marić, Diana
University of Rijeka
Faculty of Tourism and Hospitality Management

Cite this document

Marić, D. (2016). Marketing kulturnoga turizma na primjeru grada Osijeka (Undergraduate thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:546798

Marić, Diana. "Marketing kulturnoga turizma na primjeru grada Osijeka." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2016. https://urn.nsk.hr/urn:nbn:hr:191:546798

Marić, Diana. "Marketing kulturnoga turizma na primjeru grada Osijeka." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2016. https://urn.nsk.hr/urn:nbn:hr:191:546798

Marić, D. (2016). 'Marketing kulturnoga turizma na primjeru grada Osijeka', Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 23 July 2024, https://urn.nsk.hr/urn:nbn:hr:191:546798

Marić D. Marketing kulturnoga turizma na primjeru grada Osijeka [Undergraduate thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2016 [cited 2024 July 23] Available at: https://urn.nsk.hr/urn:nbn:hr:191:546798

D. Marić, "Marketing kulturnoga turizma na primjeru grada Osijeka", Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:191:546798

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Metadata
TitleMarketing kulturnoga turizma na primjeru grada Osijeka
Title (english)Cultural Tourism Marketing on the Example of the City of Osijek
AuthorDiana Marić
MentorLidija Bagarić (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2016-09-07, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Marketing u području turizma predstavlja kompleksan proces koji pomoću svojih aktivnosti pridonosi razvoju cjelokupne destinacije, te se tako i primjena marketinga u području kulturnog turizma, pomoću instrumentarija marketing miksa, razvija u svrhu podizanja svijesti o kulturi, a čije aktivnosti provode turistički subjekti i ustanove kulture. Predmet rada predstavlja provođenje navedenih aktivnosti instrumentarija marketing miksa u sklopu marketinga kulturnog turizma na primjeru grada Osijeka, gdje je cilj i svrha rada prikazati na koji način djeluje marketing te koje se aktivnosti koriste za njegovo provođenje, te kako grad Osijek razvija kulturni turizam korištenjem istih. Temeljem istraživanja doneseni su zaključci o prednostima i preduvjetima za razvoj grada kao centra kulture na tom području, uz poboljšanje i nadogradnju provedbe marketinške strategije.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:191:546798
Study programmeTitle: Business Economics in Tourism and Hospitalit; moduls: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management; specializations in: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management,, International Tourism and Hospitality Managemen, Event and Leisure Management
Course: Tourism Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-11-07 17:34:07