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master's thesis
Neetičko oglašavanje na društvenim mrežama
2024. urn:nbn:hr:191:306396
Miković, Mia
University of Rijeka
Faculty of Tourism and Hospitality Management

Cite this document

Miković, M. (2024). Neetičko oglašavanje na društvenim mrežama (Master's thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:306396

Miković, Mia. "Neetičko oglašavanje na društvenim mrežama." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2024. https://urn.nsk.hr/urn:nbn:hr:191:306396

Miković, Mia. "Neetičko oglašavanje na društvenim mrežama." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2024. https://urn.nsk.hr/urn:nbn:hr:191:306396

Miković, M. (2024). 'Neetičko oglašavanje na društvenim mrežama', Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 11 April 2025, https://urn.nsk.hr/urn:nbn:hr:191:306396

Miković M. Neetičko oglašavanje na društvenim mrežama [Master's thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2024 [cited 2025 April 11] Available at: https://urn.nsk.hr/urn:nbn:hr:191:306396

M. Miković, "Neetičko oglašavanje na društvenim mrežama", Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:191:306396

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Metadata
TitleNeetičko oglašavanje na društvenim mrežama
Title (english)Unethical advertising on social networks
AuthorMia Miković
MentorMarija Ivaniš (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2024-07-23, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Istraživanje etike oglašavanja u današnjem digitalnom dobu spaja više različitih segmenata istraživanja, primjerice ispituju se različiti načini oglašavanja na društvenim mrežama, a paralelno sa tim i njihov utjecaj na pojedince i društvo. Od temeljnog razumijevanja etičkih razmatranja svojstvenih oglašavanju do ispitivanja suvremenih praksi poput oglašavanja na društvenim mrežama i prikrivenog oglašavanja, vrlo je bitno ostati predan transparentnosti, integritetu i dobrobiti potrošača.... More Kroz analizu prednosti i etičkih izazova koje postavlja oglašavanje na društvenim mrežama, uključujući zabrinutost oko privatnosti, transparentnosti i manipulacije potrošačima, naglašen je i imperativ za odgovornim praksama oglašavanja. Slično tome, pojava prikrivenog oglašavanja predstavlja problem jer pokušava staviti promotivne poruke u ne promotivni sadržaj, te tako dovodi u sumnju razmišljanja o autentičnosti, povjerenju i autonomiji potrošača. Nadalje, u radu je istražen i osvrt utjecaja oglašavanja na društvenim mrežama na ponašanje potrošača, percepciju, emocije i društvene norme, otkrivajući njegove potencijalne koristi i etičke zamke. Svrha i cilj ovog rada su približiti današnje probleme i izazove koje oglašavanje na društvenim mrežama donosi, ali i njegovu svrhu i dobre strane Less
Abstract (english)
Research on the ethics of advertising in today's digital age brings together several different segments of research, for example, different ways of advertising on social networks are examined, and in parallel with that, their impact on individuals and society. From a fundamental understanding of the ethical considerations inherent in advertising to an examination of contemporary practices such as social media advertising and stealth advertising, it is essential to remain committed to... More transparency, integrity and consumer welfare. Through an analysis of the benefits and ethical challenges posed by social media advertising, including concerns about privacy, transparency, and consumer manipulation, the imperative for responsible advertising practices is highlighted. Similarly, the emergence of disguised advertising is a problem because you are trying to put promotional messages in non-promotional content, thus calling into question the notion of authenticity, trust and consumer autonomy. Furthermore, the paper investigates the impact of advertising on social networks on consumer behavior, perception, emotions and social norms, revealing its potential benefits and ethical pitfalls. The purpose and goal of this work is to bring closer to today's problems and challenges that advertising on social networks brings, as well as its purpose and good sides. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:191:306396
Study programmeTitle: Sustainable tourism development
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence Attribution 4.0 International (CC BY 4.0) icon
Created on2024-07-05 08:35:28
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