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undergraduate thesis
Interna komunikacija u turističkoj agenciji
2024. urn:nbn:hr:191:987867
Šimunić, David
University of Rijeka
Faculty of Tourism and Hospitality Management

Cite this document

Šimunić, D. (2024). Interna komunikacija u turističkoj agenciji (Undergraduate thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:987867

Šimunić, David. "Interna komunikacija u turističkoj agenciji." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2024. https://urn.nsk.hr/urn:nbn:hr:191:987867

Šimunić, David. "Interna komunikacija u turističkoj agenciji." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2024. https://urn.nsk.hr/urn:nbn:hr:191:987867

Šimunić, D. (2024). 'Interna komunikacija u turističkoj agenciji', Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 27 November 2024, https://urn.nsk.hr/urn:nbn:hr:191:987867

Šimunić D. Interna komunikacija u turističkoj agenciji [Undergraduate thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2024 [cited 2024 November 27] Available at: https://urn.nsk.hr/urn:nbn:hr:191:987867

D. Šimunić, "Interna komunikacija u turističkoj agenciji", Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:191:987867

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Metadata
TitleInterna komunikacija u turističkoj agenciji
Title (english)Internal Communication in a Tourist Agency
AuthorDavid Šimunić
MentorAna Čuić Tanković (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2024-09-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Interna komunikacija oblik je poslovnog komuniciranja koji podrazumijeva razmjenu informacija unutar organizacije, među zaposlenicima, odjelima i menadžmentom. Izgradnja dobre komunikacije danas postaje preduvjet uspješnog poslovanja organizacije, a dobro razvijena komunikacija neophodna je za učinkovito odvijanje poslovnih procesa, zadovoljstvo zaposlenika i ukupnu organizacijsku kulturu. Ključan zadatak organizacija postaje stvaranje i održavanje pozitivne komunikacijske klime u kojoj su informacije transparentne, dostupne i relativne, a zaposleni spremni na komunikaciju, suradnju i realizaciju postavljenih ciljeva. Ovaj rad istražuje razinu zadovoljstva zaposlenika komunikacijskom klimom u turističkoj agenciji, gdje su nezavisne varijable zadovoljstvo, zadovoljstvo horizontalnom komunikacijom, zadovoljstvo komunikacijom s neposrednim nadređenima i kvaliteta komunikacijskih kanala. Rezultati provedenog istraživanja ukazuju na to da kvaliteta komunikacijskih kanala, zadovoljstvo horizontalnom komunikacijom i zadovoljstvo komunikacijom s neposrednim nadređenim pozitivno utječu na zadovoljstvo zaposlenika komunikacijskom klimom u turističkoj agenciji.
Abstract (english)
Internal communication is a form of business communication that involves the exchange of information within an organization, among employees, departments, and management. Building good communication today has become a prerequisite for successful business operations, and well-developed communication is essential for the effective functioning of business processes, employee satisfaction, and overall organizational culture. A key task for organizations is to create and maintain a positive communication climate in which information is transparent, accessible, and relevant, and where employees are willing to communicate, collaborate, and achieve set goals. This paper explores the level of employee satisfaction with the communication climate in a tourist agency, where the independent variables are satisfaction, satisfaction with horizontal communication, satisfaction with communication with immediate supervisors, and the quality of communication channels. The results of the conducted research indicate that the quality of communication channels, satisfaction with horizontal communication, and satisfaction with communication with immediate supervisors positively impact employee satisfaction with the communication climate in a tourist agency.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:191:987867
Study programmeTitle: Business Administration in Tourism and Hospitality Management; moduls: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management; specializations in: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management, Entrepreneurship in Tourism and Hospitality; Tourism Management; Hospitality Management; International Tourism and Hospitality Management; Event and Leisure Management
Course: Tourism Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence Attribution 4.0 International (CC BY 4.0) icon
Created on2024-09-11 11:00:30