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Scientific paper - Original scientific paper
Attitudes and perceptions of sustainable marketing in higher education : designing a measurement instrument
Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, 34 (2021), 2; 401-413. https://doi.org/10.51680/ev.34.2.12
Meštrović, Dunja; Bagarić, Lidija; Lončarić, Dina

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Meštrović, D., Bagarić, L. & Lončarić, D. (2021). Attitudes and perceptions of sustainable marketing in higher education : designing a measurement instrument. Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, 34. (2), 401-413. doi: 10.51680/ev.34.2.12

Meštrović, Dunja, et al. "Attitudes and perceptions of sustainable marketing in higher education : designing a measurement instrument." Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, vol. 34, no. 2, 2021, pp. 401-413. https://doi.org/10.51680/ev.34.2.12

Meštrović, Dunja, Lidija Bagarić and Dina Lončarić. "Attitudes and perceptions of sustainable marketing in higher education : designing a measurement instrument." Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues 34, no. 2 (2021): 401-413. https://doi.org/10.51680/ev.34.2.12

Meštrović, D., Bagarić, L. and Lončarić, D. (2021) 'Attitudes and perceptions of sustainable marketing in higher education : designing a measurement instrument', Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, 34(2), pp. 401-413. doi: 10.51680/ev.34.2.12

Meštrović D, Bagarić L, Lončarić D. Attitudes and perceptions of sustainable marketing in higher education : designing a measurement instrument. Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues [Internet]. 2021 [cited 2025 February 22];34(2):401-413. doi: 10.51680/ev.34.2.12

D. Meštrović, L. Bagarić and D. Lončarić, "Attitudes and perceptions of sustainable marketing in higher education : designing a measurement instrument", Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, vol. 34, no. 2, pp. 401-413, 2021. [Online]. Available at: https://urn.nsk.hr/urn:nbn:hr:191:596946. [Accessed: 22 February 2025]

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Metadata
Title (english)Attitudes and perceptions of sustainable marketing in higher education : designing a measurement instrument
AuthorDunja Meštrović
AuthorLidija Bagarić
AuthorDina Lončarić
Author's institutionUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract (english)
Purpose: The purpose of this paper is to demonstrate the process of designing the measurement instrument that captures attitudes and perceptions of manifest forms of sustainable marketing in higher education in order to gain an insight into the way of how each selected group of higher education stakeholders perceive and understand the concept and the meaning of sustainable marketing. Methodology: In order to gain new knowledge, primary research was conducted on a purposive sampling of experts, where 104 valid and complete answers from selected stakeholders related to higher education were received. Quantitative analysis of the collected data was then applied, using descriptive statistics methods and procedures for determining the instrument’s dimensionality, validity and reliability. Results: After the exploratory factor analysis, the multidimensional structure of the proposed measurement instrument of sustainable marketing in higher education was determined, which meets all the given scale validity criteria. Conclusion: This research has formed a valid measurement instrument of sustainable marketing in higher education of statistical and theoretical significance, which can be used for further research, development and validation.
Keywords (english)
Languageenglish
Publication typeScientific paper - Original scientific paper
Publication statusPublished
Peer reviewPeer review
Publication versionPublished version
Journal titleEkonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues
Numberingvol. 34, no. 2, pp. 401-413
p-ISSN0353-359X
e-ISSN1847-2206
DOIhttps://doi.org/10.51680/ev.34.2.12
URN:NBNurn:nbn:hr:191:596946
Publication2021
Document URLhttps://hrcak.srce.hr/270657
Type of resourceText
Access conditionsOpen access
Terms of useLicence Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) icon
Created on2024-12-29 18:08:22