Purpose – The aim of the research is to analyse the possibilities of implementing music and music tourism in innovative tourism off ers and promotions, based on the results and systematic analysis of existing literature with specifi c application in the repositioning of Croatian tourism.Research Design – The conceptual research provides a comprehensive insight into the way music is used in destination development. It focuses on various examples of the implementation of music tourism.Methodology – The research includes a bibliographic analysis using the Bibliometrix software package via the Scopus and WoS databases, which were selected to provide an overview of previous research on the concept of using music in destination development and to develop recommendations for implementation.Results – The results enable the identifi cation of key determinants and concepts of musical off erings and promotions in Croatian tourism based on a systematic literature review and the specifi cs of Croatian tourism development at all levels.Research Originality – The application of music in tourism, music management in tourism – audio management, represents an under-researched area of scientifi c and professional research and concrete applications in global and Croatian tourism. The paper off ers concrete proposals and research based on key research concepts. On an applied level, this requires a complete re-evaluation of how destination tourism incorporates musical off erings into its development system