prikaz prve stranice dokumenta Hotel web site SEO analysis : Segmentation and valorization as a precondition for discovering and understanding insights to improve online visibility
  Download
PDF 1.03 MB
Scientific paper - Original scientific paper
Hotel web site SEO analysis : Segmentation and valorization as a precondition for discovering and understanding insights to improve online visibility
Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, 36 (2023), 2; 299-311. https://doi.org/10.51680/ev.36.2.6
Šimunić, Mislav; Pilepić Stifanich, Ljubica; Car, Tomislav

Cite this document

Šimunić, M., Pilepić Stifanich, Lj. & Car, T. (2023). Hotel web site SEO analysis : Segmentation and valorization as a precondition for discovering and understanding insights to improve online visibility. Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, 36. (2), 299-311. doi: 10.51680/ev.36.2.6

Šimunić, Mislav, et al. "Hotel web site SEO analysis : Segmentation and valorization as a precondition for discovering and understanding insights to improve online visibility." Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, vol. 36, no. 2, 2023, pp. 299-311. https://doi.org/10.51680/ev.36.2.6

Šimunić, Mislav, Ljubica Pilepić Stifanich and Tomislav Car. "Hotel web site SEO analysis : Segmentation and valorization as a precondition for discovering and understanding insights to improve online visibility." Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues 36, no. 2 (2023): 299-311. https://doi.org/10.51680/ev.36.2.6

Šimunić, M., Pilepić Stifanich, Lj. and Car, T. (2023) 'Hotel web site SEO analysis : Segmentation and valorization as a precondition for discovering and understanding insights to improve online visibility', Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, 36(2), pp. 299-311. doi: 10.51680/ev.36.2.6

Šimunić M, Pilepić Stifanich Lj, Car T. Hotel web site SEO analysis : Segmentation and valorization as a precondition for discovering and understanding insights to improve online visibility. Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues [Internet]. 2023 [cited 2025 January 07];36(2):299-311. doi: 10.51680/ev.36.2.6

M. Šimunić, Lj. Pilepić Stifanich and T. Car, "Hotel web site SEO analysis : Segmentation and valorization as a precondition for discovering and understanding insights to improve online visibility", Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, vol. 36, no. 2, pp. 299-311, 2023. [Online]. Available at: https://urn.nsk.hr/urn:nbn:hr:191:107014. [Accessed: 07 January 2025]

Please login to the repository to save this object to your list.
Metadata
Title (english)Hotel web site SEO analysis : Segmentation and valorization as a precondition for discovering and understanding insights to improve online visibility
AuthorMislav Šimunić
AuthorLjubica Pilepić Stifanich
AuthorTomislav Car
Author's institutionUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract (english)
Purpose: The purpose of this article, in which the authors present the results of the scientific project “The relationship between the quality of the main SEO ranking factors and the position of a hotel brand’s website in the SERP” ZIP-FMTU003-11-2021, is to (1) identify and segment SEO variables relevant for better online visibility, (2) define a valorization model of the SEO variables, (3) valorize and define the mutual relationships of the observed SEO variables, and (4) identify and interpret the influence of the quality of the observed SEO variables on the quality of the websites of the observed sample of hotels. Methodology: The research was conducted in two main phases. In the first phase, the available scientific and professional literature was reviewed and examined. In the second phase, the analysis model was designed, the graphical interface of the analysis model was created, the hotel sample was defined, the necessary data of the observed variables were collected, and finally, data analysis and interpretation was performed. Results: In this article, (1) an approach to creating an analysis model and its graphical interface is described and explained, (2) a graphical interface and the analysis model are presented, (3) the algorithm for valorization of selected SEO elements is explained, (4) and finally, the results of the conducted analyses are presented. Conclusion: The results of the conducted research show the importance and complexity of researching the topic of online visibility, which opens numerous possibilities for conducting similar research.
Keywords (english)
Languageenglish
Publication typeScientific paper - Original scientific paper
Publication statusPublished
Peer reviewPeer review
Publication versionPublished version
Journal titleEkonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues
Numberingvol. 36, no. 2, pp. 299-311
p-ISSN0353-359X
e-ISSN1847-2206
DOIhttps://doi.org/10.51680/ev.36.2.6
URN:NBNurn:nbn:hr:191:107014
Publication2023
Document URLhttps://hrcak.srce.hr/312628
Type of resourceText
Access conditionsOpen access
Terms of useLicence Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) icon
Created on2024-12-31 15:11:17