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Scientific paper - Original scientific paper
Motivational Factors of Generation Z for Attending the Conferences: Business or Pleasure : why not Bleasure?
Pomorski zbornik, 63 (2023), 1; 108-117. urn:nbn:hr:191:212445
Bulović, Jure; Bosanac, Katarina; Marjanović, Jelena; Gračan, Daniela; Barkiđija Sotošek, Marina

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Bulović, J., Bosanac, K., Marjanović, J., Gračan, D. & Barkiđija Sotošek, M. (2023). Motivational Factors of Generation Z for Attending the Conferences: Business or Pleasure : why not Bleasure?. Pomorski zbornik, 63. (1), 108-117. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:212445

Bulović, Jure, et al. "Motivational Factors of Generation Z for Attending the Conferences: Business or Pleasure : why not Bleasure?." Pomorski zbornik, vol. 63, no. 1, 2023, pp. 108-117. https://urn.nsk.hr/urn:nbn:hr:191:212445

Bulović, Jure, Katarina Bosanac, Jelena Marjanović, Daniela Gračan and Marina Barkiđija Sotošek. "Motivational Factors of Generation Z for Attending the Conferences: Business or Pleasure : why not Bleasure?." Pomorski zbornik 63, no. 1 (2023): 108-117. https://urn.nsk.hr/urn:nbn:hr:191:212445

Bulović, J., et al. (2023) 'Motivational Factors of Generation Z for Attending the Conferences: Business or Pleasure : why not Bleasure?', Pomorski zbornik, 63(1), pp. 108-117. Available at: https://urn.nsk.hr/urn:nbn:hr:191:212445 (Accessed 02 February 2025)

Bulović J, Bosanac K, Marjanović J, Gračan D, Barkiđija Sotošek M. Motivational Factors of Generation Z for Attending the Conferences: Business or Pleasure : why not Bleasure?. Pomorski zbornik [Internet]. 2023 [cited 2025 February 02];63(1):108-117. Available at: https://urn.nsk.hr/urn:nbn:hr:191:212445

J. Bulović, K. Bosanac, J. Marjanović, D. Gračan and M. Barkiđija Sotošek, "Motivational Factors of Generation Z for Attending the Conferences: Business or Pleasure : why not Bleasure?", Pomorski zbornik, vol. 63, no. 1, pp. 108-117, 2023. [Online]. Available at: https://urn.nsk.hr/urn:nbn:hr:191:212445. [Accessed: 02 February 2025]

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Metadata
Title (english)Motivational Factors of Generation Z for Attending the Conferences: Business or Pleasure : why not Bleasure?
AuthorJure Bulović https://orcid.org/0009-0004-0395-7868
AuthorKatarina Bosanac https://orcid.org/0009-0003-9135-1462
AuthorJelena Marjanović https://orcid.org/0009-0000-3132-3396
AuthorDaniela Gračan
AuthorMarina Barkiđija Sotošek
Author's institutionUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract (english)
Student conferences are a significant segment of student life, providing additional education and professional development. They contribute to the increasingly necessary networking, dissemination of ideas, knowledge, skills and competencies. An important consideration in organizing student conferences to attract participants is to explore participants’ motivations for attending conferences. As student conferences are becoming increasingly important, this paper explores Generation Z’s motives for attending student conferences. The aim of this paper is to investigate or determine Generation Z’s motives for attending student conferences. To this end, the following hypotheses indicate that destination and conference program represent significant motivational factors for Generation Z to attend student conferences. The research was conducted with Generation Z students in Croatia and surrounding countries, with a sample of 206 respondents. The research results confirm this, as Generation Z emphasizes the program and content of the conference as the most important motives for attending conferences (although the student conference program differs from the program of scientific and professional conferences), as well as the attractiveness of the destination. The specificity of this generation lies in the fact that they are technologically literate and strive for new experiences, for something they cannot find on YouTube. The contribution of this paper is that it helps conference organizers to adapt to Generation Z, as it offers them some new insights into Generation Z’s motivating factors for attending conferences.
Keywords (english)
Languageenglish
Publication typeScientific paper - Original scientific paper
Publication statusPublished
Peer reviewPeer review
Publication versionPublished version
Journal titlePomorski zbornik
Numberingvol. 63, no. 1, pp. 108-117
p-ISSN0554-6397
e-ISSN1848-9052
URN:NBNurn:nbn:hr:191:212445
Publication2023
Document URLhttps://hrcak.srce.hr/306240
Type of resourceText
Access conditionsOpen access
Terms of useLicence Attribution-NonCommercial 4.0 International (CC BY-NC 4.0) icon
Created on2025-01-03 09:33:32