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Scientific paper - Original scientific paper
Generation Y employee retention in seasonal hotels - concept and measurement Concept and Measurement
In: Tourism and hospitality industry 2020 Trends and Challenges Congress proceedings. University of Rijeka, Faculty of Tourism and Hospitality Management, 2020. pp. 121-135. urn:nbn:hr:191:704910
Gjurašić, Matina; Marković, Suzana

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Gjurašić, M. & Marković, S. (2020). Generation Y employee retention in seasonal hotels - concept and measurement Concept and Measurement. Tourism and hospitality industry 2020 Trends and Challenges Congress proceedings (pp. 121-135). University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:704910

Gjurašić, Matina and Suzana Marković. "Generation Y employee retention in seasonal hotels - concept and measurement Concept and Measurement." Tourism and hospitality industry 2020 Trends and Challenges Congress proceedings, University of Rijeka, Faculty of Tourism and Hospitality Management, 2020, pp. 121-135. https://urn.nsk.hr/urn:nbn:hr:191:704910

Gjurašić, Matina and Suzana Marković. "Generation Y employee retention in seasonal hotels - concept and measurement Concept and Measurement." In Tourism and hospitality industry 2020 Trends and Challenges Congress proceedings, 121-135. University of Rijeka, Faculty of Tourism and Hospitality Management, 2020. Accessed 2025 April 02. https://urn.nsk.hr/urn:nbn:hr:191:704910

Gjurašić, M. and Marković, S. (2020) 'Generation Y employee retention in seasonal hotels - concept and measurement Concept and Measurement', Tourism and hospitality industry 2020 Trends and Challenges Congress proceedings, University of Rijeka, Faculty of Tourism and Hospitality Management, pp. 121-135. Available at: https://urn.nsk.hr/urn:nbn:hr:191:704910 (Accessed 02 April 2025)

Gjurašić M, Marković S. Generation Y employee retention in seasonal hotels - concept and measurement Concept and Measurement. Tourism and hospitality industry 2020 Trends and Challenges Congress proceedings. University of Rijeka, Faculty of Tourism and Hospitality Management; 2020. Pp. 121-135. [cited 2025 April 02] Available at: https://urn.nsk.hr/urn:nbn:hr:191:704910

M. Gjurašić and S. Marković, "Generation Y employee retention in seasonal hotels - concept and measurement Concept and Measurement", Tourism and hospitality industry 2020 Trends and Challenges Congress proceedings University of Rijeka, Faculty of Tourism and Hospitality Management, 2020. [Online] Available at: https://urn.nsk.hr/urn:nbn:hr:191:704910 [Accessed: 02 April 2025]

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Metadata
Title (english)Generation Y employee retention in seasonal hotels - concept and measurement Concept and Measurement
AuthorMatina Gjurašić
AuthorSuzana Marković
Author's institutionUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract (english)
Purpose – The hospitality industry is a business area characterised by high turnover rates related to seasonality. Therefore, practitioners and researchers in hospitality have focused on developing the practices designed to prevent the employees from leaving a job. Furthermore, as the new generation of employees (Generation Y - Gen Y) enters the hospitality workforce, there is a growing need to adopt the management strategies to successfully recruit, select, train and motivate them to achieve... More organisational goals. The previous studies have observed that internal marketing practices (attracting, developing, motivating, and retaining qualified employees) creates a good working environment, which brings employee satisfaction and loyalty (Barry, 1981, Kale, 2010). Therefore, this study aims to conduct a comprehensive review of the literature on Gen Y at the workplace, how to retain them for longer time in seasonal hotel and which internal marketing activities are attractive for them. Methodology – desk research method was used for gathering data for this study, together with the existing literature on Generation Y employee retention and on the management of the internal market activities. The content analysis was used to display the development and explanation of the current stance on the research terms, while the descriptive method was used to demonstrate the specifics of the individual terms of the research conducted so far. Findings – The findings suggest that the implementation of the internal marketing activities could be efficient in managing Generation Y employees in seasonal hotels. Originality of the research – The paper provides a useful review of the appropriate literature related to Generation Y employee, employee retention and internal marketing activities in seasonal hotel. The conceptual model created in this paper is an assumption how to successfully retain Generation Y employees in the seasonal hotel. Less
Languageenglish
Publication typeScientific paper - Original scientific paper
Publication statusPublished
Peer reviewPeer review - international
Publication versionPublished version
Publication titleTourism and hospitality industry 2020 Trends and Challenges Congress proceedings
Numberingpp. 121-135
URN:NBNurn:nbn:hr:191:704910
Publication2020
ConferenceTitle: 25th Biennial International Congress Tourism & Hospitality Industry - Trends and Challenges
Location: Opatija, Croatia
Start date: 2020-05-04
End date: 2020-05-06
Assembly type: Lecture
Type of resourceText
PublisherUniversity of Rijeka, Faculty of Tourism and Hospitality Management
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2025-02-12 10:44:27
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