prikaz prve stranice dokumenta Strategic pricing policies adopted by 4-star hotels located on the Croatian coastline
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Scientific paper - Original scientific paper
Strategic pricing policies adopted by 4-star hotels located on the Croatian coastline
In: Tourism and hospitality industry 2020 Trends and Challenges Congress proceedings. University of Rijeka, Faculty of Tourism and Hospitality Management, 2020. pp. 314-327. urn:nbn:hr:191:637424
Tutek, Emanuel; Cerović, Ljerka

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Tutek, E. & Cerović, Lj. (2020). Strategic pricing policies adopted by 4-star hotels located on the Croatian coastline. Tourism and hospitality industry 2020 Trends and Challenges Congress proceedings (pp. 314-327). University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:637424

Tutek, Emanuel and Ljerka Cerović. "Strategic pricing policies adopted by 4-star hotels located on the Croatian coastline." Tourism and hospitality industry 2020 Trends and Challenges Congress proceedings, University of Rijeka, Faculty of Tourism and Hospitality Management, 2020, pp. 314-327. https://urn.nsk.hr/urn:nbn:hr:191:637424

Tutek, Emanuel and Ljerka Cerović. "Strategic pricing policies adopted by 4-star hotels located on the Croatian coastline." In Tourism and hospitality industry 2020 Trends and Challenges Congress proceedings, 314-327. University of Rijeka, Faculty of Tourism and Hospitality Management, 2020. Accessed 2025 April 05. https://urn.nsk.hr/urn:nbn:hr:191:637424

Tutek, E. and Cerović, Lj. (2020) 'Strategic pricing policies adopted by 4-star hotels located on the Croatian coastline', Tourism and hospitality industry 2020 Trends and Challenges Congress proceedings, University of Rijeka, Faculty of Tourism and Hospitality Management, pp. 314-327. Available at: https://urn.nsk.hr/urn:nbn:hr:191:637424 (Accessed 05 April 2025)

Tutek E, Cerović Lj. Strategic pricing policies adopted by 4-star hotels located on the Croatian coastline. Tourism and hospitality industry 2020 Trends and Challenges Congress proceedings. University of Rijeka, Faculty of Tourism and Hospitality Management; 2020. Pp. 314-327. [cited 2025 April 05] Available at: https://urn.nsk.hr/urn:nbn:hr:191:637424

E. Tutek and Lj. Cerović, "Strategic pricing policies adopted by 4-star hotels located on the Croatian coastline", Tourism and hospitality industry 2020 Trends and Challenges Congress proceedings University of Rijeka, Faculty of Tourism and Hospitality Management, 2020. [Online] Available at: https://urn.nsk.hr/urn:nbn:hr:191:637424 [Accessed: 05 April 2025]

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Metadata
Title (english)Strategic pricing policies adopted by 4-star hotels located on the Croatian coastline
AuthorEmanuel Tutek
AuthorLjerka Cerović
Author's institutionUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract (english)
Purpose. Tourism is one of the main drivers of Croatia’s economic performance. Out of the total number of accommodation facilities, 96% are located on the coast. The four summer months themselves generate more than 86% of the total number of overnight stays. The paper concentrates on a sample of 4-star hotels, which make up for 46% of the total number of hotel accommodation units and 45% of the total number of permanent hotel beds, making them the main generator of total revenue in the hotel... More industry in Croatia. Therefore, it is important to understand their competitive pricing and quantitative impact on the Occupancy Rate (Occ) and the Revenue Per Available Room (RevPAR). Design. The research is based on a database taken from Horwath Hotel Survey (HHS), covering three datasets over a period of three years (2015- 2017). The paper uses structured data analysis to test the hypothesis, with a hotel selected as the main unit of the analysis. Approach. The comparative analysis of all hotels within the database, identified 42 hotels with data available for all three years. Out of these 42 hotels, all outliers (refurbished hotels and performance outliers) have been removed. As a result, 32 hotels have been filtered from the set and included in the sample for further statistical testing. Methodology. The analysis focuses on the Average Daily Rate (ADR), the Occupancy Rate (Occ) and the Revenue Per Available Room (RevPAR), their dynamics and changes. The multivariate regression analysis defines RevPAR as the dependent variable and ADR and Occ as independent variables. The analysis is performed on two different segments of the hotel sample: the first one recording a growth rate of ADR above the sample mean, and the second one, with a ADR growth rate below the sample mean. The following two periods are analysed separately: 2015-2016 and 2016-2017. Findings. The results of this study reveal that the 4-star hotels whose average prices have risen above the sample average, are experiencing lower growth rates of Occ, but higher growth rates of RevPAR. This finding confirms the underlying hypothesis of the paper. An additional conclusion is that better strategic price management enables higher growth rates of RevPAR. Originality. This is the first time this type of research has been conducted in Croatia, covering a period of three years and concentrating on the most important hotel accommodation segment. Conclusions of this study are in line with the referenced research conducted by Enz, Canina, Lommano, 2010 ; confirming the quantitative impact and importance of competitive pricing for hotels. Less
Languageenglish
Publication typeScientific paper - Original scientific paper
Publication statusPublished
Peer reviewPeer review - international
Publication versionPublished version
Publication titleTourism and hospitality industry 2020 Trends and Challenges Congress proceedings
Numberingpp. 314-327
URN:NBNurn:nbn:hr:191:637424
Publication2020
ConferenceTitle: 25th Biennial International Congress Tourism & Hospitality Industry - Trends and Challenges
Location: Opatija, Croatia
Start date: 2020-05-04
End date: 2020-05-06
Assembly type: Lecture
Type of resourceText
PublisherUniversity of Rijeka, Faculty of Tourism and Hospitality Management
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2025-02-13 15:17:24
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