prikaz prve stranice dokumenta Adapting destination marketing activities to changing Chinese travel trends
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Scientific paper - Chapter in Book
Adapting destination marketing activities to changing Chinese travel trends
In: Results and challenges: Changing travel trends in China - CEEC perspective / Horváth, Levente (Ed.). Budapest: Eurasia Center, John von Neumann University, 2022. pp. 12-34. urn:nbn:hr:191:303260
Bašan, Lorena; Donadić, Bartol; Butković, Ivan

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Bašan, L., Donadić, B. & Butković, I. (2022). Adapting destination marketing activities to changing Chinese travel trends. In L. Horváth, (Ed.), Results and challenges: Changing travel trends in China - CEEC perspective (pp. 12-34). Budapest: Eurasia Center, John von Neumann University. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:303260

Bašan, Lorena, et al. "Adapting destination marketing activities to changing Chinese travel trends." Results and challenges: Changing travel trends in China - CEEC perspective, edited by Levente Horváth, Eurasia Center, John von Neumann University, 2022, pp. 12-34. https://urn.nsk.hr/urn:nbn:hr:191:303260

Bašan, Lorena, Bartol Donadić and Ivan Butković. "Adapting destination marketing activities to changing Chinese travel trends." In Results and challenges: Changing travel trends in China - CEEC perspective, edited by Levente Horváth, 12-34. Budapest: Eurasia Center, John von Neumann University, 2022. https://urn.nsk.hr/urn:nbn:hr:191:303260

Bašan, L., Donadić, B. and Butković, I. (2022) 'Adapting destination marketing activities to changing Chinese travel trends' in Horváth, L. (ed.) Results and challenges: Changing travel trends in China - CEEC perspective Budapest: Eurasia Center, John von Neumann University, pp. 12-34. Available at: https://urn.nsk.hr/urn:nbn:hr:191:303260 (Accessed 18 February 2025)

Bašan L, Donadić B, Butković I. Adapting destination marketing activities to changing Chinese travel trends. In: L. Horváth, ed. Results and challenges: Changing travel trends in China - CEEC perspective. Budapest: Eurasia Center, John von Neumann University; 2022. Pp. 12-34. [cited 2025 February 18] Available at: https://urn.nsk.hr/urn:nbn:hr:191:303260

L. Bašan, B. Donadić and I. Butković, "Adapting destination marketing activities to changing Chinese travel trends", Results and challenges: Changing travel trends in China - CEEC perspective, L. Horváth, Ed. Budapest: Eurasia Center, John von Neumann University, 2022, pp. 12-34. [Online] Available at: https://urn.nsk.hr/urn:nbn:hr:191:303260

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Metadata
Title (english)Adapting destination marketing activities to changing Chinese travel trends
AuthorLorena Bašan
AuthorBartol Donadić
AuthorIvan Butković
EditorLevente Horváth
Author's institutionUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract (english)
Based on the Theory of Planned Behavior (TPB), a survey was conducted in the given pandemic situation to determine the post-pandemic travel intentions of Chinese tourists in terms of safer destinations and critical destination characteristics that need to be improved and modified in Croatia, according to the preferences of Chinese tourists. This paper also aims to identify the relationship between Chinese tourists’ behavioral intention for safer destinations, and the information sources used by Chinese tourists to decide on a destination. The research findings support the priority abs in the context of Chinese tourists’ destination choices, the influences of TPB components on Chinese tourists’ behavioral intentions for safer destinations, and their relationship with information sources. This research study could help Croatian destination managers align destination marketing activities with Chinese tourists’ preferences, as well as their changing behaviors and demands under post-pandemic conditions. Taking into account these research results, DMOs will develop more appropriate marketing strategies for the Chinese tourism market, enabling the successful positioning of Croatia in the Chinese tourism market, and the generation of additional demand from the Chinese market in the pre-and post-seasons.
Keywords (english)
Languageenglish
Publication typeScientific paper - Chapter in Book
Publication statusPublished
Peer reviewPeer review - international
Publication versionPublished version
Book titleResults and challenges: Changing travel trends in China - CEEC perspective
Numberingpp. 12-34
ISBN978-615-6435-17-0 (tiskano)
ISBN978-615-6435-18-7 (e-izdanje)
URN:NBNurn:nbn:hr:191:303260
Publication2022
Document URLhttps://eurasiacenter.hu/wp-content/uploads/2023/01/KKE_2_kotet_online.pdf
Type of resourceText
PublisherEurasia Center, John von Neumann University
Publishing placeBudapest
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2025-02-18 15:31:49