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undergraduate thesis
Online oglašavanje na društvenim mrežama
2017. urn:nbn:hr:191:497851
Vrdoljak, Ivana
University of Rijeka
Faculty of Tourism and Hospitality Management

Cite this document

Vrdoljak, I. (2017). Online oglašavanje na društvenim mrežama (Undergraduate thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:497851

Vrdoljak, Ivana. "Online oglašavanje na društvenim mrežama." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2017. https://urn.nsk.hr/urn:nbn:hr:191:497851

Vrdoljak, Ivana. "Online oglašavanje na društvenim mrežama." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2017. https://urn.nsk.hr/urn:nbn:hr:191:497851

Vrdoljak, I. (2017). 'Online oglašavanje na društvenim mrežama', Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 28 November 2024, https://urn.nsk.hr/urn:nbn:hr:191:497851

Vrdoljak I. Online oglašavanje na društvenim mrežama [Undergraduate thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2017 [cited 2024 November 28] Available at: https://urn.nsk.hr/urn:nbn:hr:191:497851

I. Vrdoljak, "Online oglašavanje na društvenim mrežama", Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:191:497851

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Metadata
TitleOnline oglašavanje na društvenim mrežama
Title (english)Online Advertising on Social Networks
AuthorIvana Vrdoljak
MentorLjubica Pilepić Stifanich (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2017-07-11, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U dobu kada je internet doslovno neophodan za obavljanje većine poslova, a društvene mreže dio svakodnevnice, logično da je i oglašavanje pronašlo svoje mjesto u svemu tome. Danas smo doslovno neprestano pod utjecajem oglašavanja, odnosno barem jednog oblika marketinške komunikacije. S obzirom na jako veliki broj korisnika društvenih mreža, mnoga poduzeća uvidjela su priliku kako doprijeti do što većeg broja potencijalnih korisnika. Na taj način ne samo da su prošili broj korisnika, već pomoću društvenih mreža stvaraju prepoznatljivi brend i osiguravaju si opstanak na uzburkanom tržištu.
Abstract (english)
In this time when the Internet is literally necessary to perform most of our daily tasks, and social networks are part of our everyday life, it is logical that advertising also found his place on it. Today, we are literally constantly under the influence of advertising, or at least one form of marketing communications. Considering that social networks have very large number of users, many companies saw an opportunity to reach out for new potential users. So not only that they ensure larger number of users, but using social networks they can create recognizable brand and ensure their survival in the turbulent market.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:191:497851
Study programmeTitle: Business Administration in Tourism and Hospitality Management; moduls: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management; specializations in: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management
Course: Hospitality Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-01-15 07:10:21