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undergraduate thesis
Upravljanje prihodima u hotelijerstvu - studija slučaja hotela u Zagrebu
2017. urn:nbn:hr:191:834074
Dumančić, Matea
University of Rijeka
Faculty of Tourism and Hospitality Management

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Dumančić, M. (2017). Upravljanje prihodima u hotelijerstvu - studija slučaja hotela u Zagrebu (Undergraduate thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:834074

Dumančić, Matea. "Upravljanje prihodima u hotelijerstvu - studija slučaja hotela u Zagrebu." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2017. https://urn.nsk.hr/urn:nbn:hr:191:834074

Dumančić, Matea. "Upravljanje prihodima u hotelijerstvu - studija slučaja hotela u Zagrebu." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2017. https://urn.nsk.hr/urn:nbn:hr:191:834074

Dumančić, M. (2017). 'Upravljanje prihodima u hotelijerstvu - studija slučaja hotela u Zagrebu', Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 16 November 2024, https://urn.nsk.hr/urn:nbn:hr:191:834074

Dumančić M. Upravljanje prihodima u hotelijerstvu - studija slučaja hotela u Zagrebu [Undergraduate thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2017 [cited 2024 November 16] Available at: https://urn.nsk.hr/urn:nbn:hr:191:834074

M. Dumančić, "Upravljanje prihodima u hotelijerstvu - studija slučaja hotela u Zagrebu", Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:191:834074

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Metadata
TitleUpravljanje prihodima u hotelijerstvu - studija slučaja hotela u Zagrebu
Title (english)Revenue Management in the Hospitality Industry – Case Study of Hotels in Zagreb
AuthorMatea Dumančić
MentorSandra Janković (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2017-07-10, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Glavni cilj upravljanja prihodima, kao relativno nove discipline, je postizanje maksimalnih ukupnih prihoda i optimiziranje troškova koristeći financijske i nefinancijske instrumente upravljanja prihodima, te interne i eksterne pokazatelje. Upravljanje prihodima primjenjivo je u svim industrijama, pa tako i u hotelskoj industriji. U praksi se pokazala se kao vrlo korisna tehnika određivanja cijena u hotelijerstvu. U Hrvatskoj se upravljanje prihodima polako uvodi u hotele u posljednjih nekoliko godina, što je i dokazalo provedeno istraživanje ovog studija slučaja. Istraživanje je provedeno metodom intervjua među šest odabranih uzoraka hotela u kojem je glavni kriterij odabira bila kategorija od 4 i 5 zvijezdica.
Abstract (english)
The main goal of Revenue Management as a relatively new discipline is to achieve maximum of total revenues and optimize costs by using pricing and non pricing Revenue Managements tools, as well as internal and external indicators. Revenue managements is applicable to all industries, including hotel industry. In practice, it has provide to be very useful price determination tehnique in hotel industry. In Croatia, Revenue Management is slowly being introduced into hotels in the last few years, which has been provide by the research of this case study. The research was conducted by interview method among six selected sample hotels where the main criteria for the selection was a category of 4 and 5 stars.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:191:834074
Study programmeTitle: Business Administration in Tourism and Hospitality Management; moduls: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management; specializations in: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management
Course: Hospitality Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-02-09 18:21:37