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master's thesis
Perspektiva razvoja nautičkog turizma Splitsko-dalmatinske županije
2018. urn:nbn:hr:191:401716
Tintor, Nikolina
University of Rijeka
Faculty of Tourism and Hospitality Management

Cite this document

Tintor, N. (2018). Perspektiva razvoja nautičkog turizma Splitsko-dalmatinske županije (Master's thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:401716

Tintor, Nikolina. "Perspektiva razvoja nautičkog turizma Splitsko-dalmatinske županije." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2018. https://urn.nsk.hr/urn:nbn:hr:191:401716

Tintor, Nikolina. "Perspektiva razvoja nautičkog turizma Splitsko-dalmatinske županije." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2018. https://urn.nsk.hr/urn:nbn:hr:191:401716

Tintor, N. (2018). 'Perspektiva razvoja nautičkog turizma Splitsko-dalmatinske županije', Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 02 May 2024, https://urn.nsk.hr/urn:nbn:hr:191:401716

Tintor N. Perspektiva razvoja nautičkog turizma Splitsko-dalmatinske županije [Master's thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2018 [cited 2024 May 02] Available at: https://urn.nsk.hr/urn:nbn:hr:191:401716

N. Tintor, "Perspektiva razvoja nautičkog turizma Splitsko-dalmatinske županije", Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:191:401716

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Metadata
TitlePerspektiva razvoja nautičkog turizma Splitsko-dalmatinske županije
Title (english)Development Perspectives of Nautical Tourism in Splitsko-Dalmatinska County
AuthorNikolina Tintor
MentorDaniela Gračan (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2018-07-11, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Nautički turizam je jedan od najrazvijenijih selektivnih oblika turizma. Tijekom godina razvijao se i u Republici Hrvatskoj. Iako, u povijesti su upravo iz luka na obali Hrvatske građeni, danas kulturno značajni gradovi. Splitsko-dalmatinska županija najveća je županija na Jadranu, a sa svojim glavnim gradom Splitom i njegovom lukom Split, čini najbitniji grad u Županiji za prihvat brodova. Tijekom godina broj luka nautičkog turizma u Splitskodalmatinskoj županije je rastao, a broj nautičara pratio je taj trend. Iako Hrvatska ima najrazvijeniju obalu na Mediteranu uz Grčku, nedostatak je u kapacitetima prihvata megajahti, po čemu nije konkurentna. Kako bi se postigla konkurentnost na turističkom tržištu, potrebno je marketinškim strategijama doći do ciljanih segmenata na tržištu, uzimajući u obzir suvremeno doba tehnologije i načina prenošenja informacija i komuniciranja na tržištu.
Abstract (english)
Nautical tourism is one of the most developed selective forms of tourism developed over the years and in the Republic of Croatia. Although, in history, the port on the coast of Croatia has been built, today culturally important cities. The County of Split-Dalmatia is the largest county on the Adriatic, and with its main port of Split and its port Split, it is the most important place in the County for the reception of ships. Over the years, the number of nautical ports in the Split-Dalmatia County has risen, and the number of boaters has been following this trend. Although Croatia has the most developed coastline in the Mediterranean with Greece, the lack of capacity in the acceptance of mega yachts is not competitive. In order to achieve competitiveness on the tourist market, market strategies need to reach targeted market segments, taking into account the modern era of technology and the way of transmitting information and communication on the market.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:191:401716
Study programmeTitle: Marketing in tourism
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-02-18 18:52:29