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master's thesis
Prognoziranje dolazaka i noćenja turista u gradu Zagrebu
2018. urn:nbn:hr:191:258655
Dumančić, Matea
University of Rijeka
Faculty of Tourism and Hospitality Management

Cite this document

Dumančić, M. (2018). Prognoziranje dolazaka i noćenja turista u gradu Zagrebu (Master's thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:258655

Dumančić, Matea. "Prognoziranje dolazaka i noćenja turista u gradu Zagrebu." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2018. https://urn.nsk.hr/urn:nbn:hr:191:258655

Dumančić, Matea. "Prognoziranje dolazaka i noćenja turista u gradu Zagrebu." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2018. https://urn.nsk.hr/urn:nbn:hr:191:258655

Dumančić, M. (2018). 'Prognoziranje dolazaka i noćenja turista u gradu Zagrebu', Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 29 November 2024, https://urn.nsk.hr/urn:nbn:hr:191:258655

Dumančić M. Prognoziranje dolazaka i noćenja turista u gradu Zagrebu [Master's thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2018 [cited 2024 November 29] Available at: https://urn.nsk.hr/urn:nbn:hr:191:258655

M. Dumančić, "Prognoziranje dolazaka i noćenja turista u gradu Zagrebu", Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:191:258655

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Metadata
TitlePrognoziranje dolazaka i noćenja turista u gradu Zagrebu
Title (english)Tourism Arrivals and Overnights Forecasting in the City of Zagreb
AuthorMatea Dumančić
MentorTea Baldigara (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2018-07-10, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Prognoziranje dolazaka i noćenja u pojedinoj destinaciji, pomaže destinacijskom menadžmentu da se prilagodi promjenama na tržištu i na kraju ostvari svoje strateške ciljeve. Turizam je vrlo bitan za grad Zagreb, koji iz godine u godinu bilježi sve veći rast u broju dolazak i noćenja turista. U diplomskom radu analizirani su i modelirani tromjesečni empirijski podaci broja dolazaka i noćenja turista u gradu Zagrebu u razdoblju od 2003. do 2016. godine. Za modeliranje korištene su slijedeće metode: sezonski naivni model, dvostruko eksponencijalno izglađivanje, te Holt-Wintersov model eksponencijalnog izglađivanja. Za evaluaciju učinkovitosti provedenih metoda korištene su prognostičke mjere efikasnosti kao što: srednje apsolutno odstupanje i prosječna postotna apsolutna pogreška.
Abstract (english)
Forecasting arrivals and overnight stays in a particular destination helps the destination management to adapt to market changes and ultimately achieve its strategic goals. Tourism is very important for the city of Zagreb, which is growing year by year in the number of arrivals and overnight stays of tourists. In the graduate thesis the modeled quarterly empirical data of the number of arrivals and overnight stays in the city of Zagreb in the period from 2003 to 2016 were analyzed. The following methods were used for modeling: seasonal naive model, double exponential smoothing, and Holt- Winters exponential smoothing model. For evaluation of the efficiency of the implemented methods, prognostic measures of efficiency were used such as: Mean Absolute Deviation and Mean Absolute Percentage Error.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:191:258655
Study programmeTitle: Hospitality Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-02-21 17:16:31