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undergraduate thesis
Važnost marketing miksa u internetskom poslovanju
2018. urn:nbn:hr:191:219607
Pranjić, Ivana
University of Rijeka
Faculty of Tourism and Hospitality Management

Cite this document

Pranjić, I. (2018). Važnost marketing miksa u internetskom poslovanju (Undergraduate thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:219607

Pranjić, Ivana. "Važnost marketing miksa u internetskom poslovanju." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2018. https://urn.nsk.hr/urn:nbn:hr:191:219607

Pranjić, Ivana. "Važnost marketing miksa u internetskom poslovanju." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2018. https://urn.nsk.hr/urn:nbn:hr:191:219607

Pranjić, I. (2018). 'Važnost marketing miksa u internetskom poslovanju', Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 28 November 2024, https://urn.nsk.hr/urn:nbn:hr:191:219607

Pranjić I. Važnost marketing miksa u internetskom poslovanju [Undergraduate thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2018 [cited 2024 November 28] Available at: https://urn.nsk.hr/urn:nbn:hr:191:219607

I. Pranjić, "Važnost marketing miksa u internetskom poslovanju", Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:191:219607

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Metadata
TitleVažnost marketing miksa u internetskom poslovanju
Title (english)Importance of Marketing Mix in Online Business
AuthorIvana Pranjić
MentorLjubica Pilepić Stifanich (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2018-07-11, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U ovom završnom radu obrađuje se tema važnosti marketing miksa u internetskom poslovanju. Cilj je definirati elektroničko poslovanje, objasniti marketing miks i njegove elemente, objasniti pojam Internet marketinga te objasniti etično i neetično ponašanje u Internet marketingu. Rad se sastoji od uvoda, glavnog dijela i zaključka. U uvodu je pojašnjena struktura rada te literatura. Glavni dio, koji je ujedno i najvažniji dio završnog rada, sadrži informacije, definicije i podjele karakteristične za izabranu temu. U radu se prolazi kroz sve prednosti koje elektroničko poslovanje pruža, ali i kroz sve nedostatke i rizike koji se pritom javljaju. Govori se i o sigurnosti kod elektroničkog poslovanja čije je glavno obilježje kriptografija. Također, kroz rad će biti prikazana diferencijacija između elemenata tradicionalnoga marketinga i Internet marketinga. Pojašnjen je pojam marketing miksa te elementi koji čine marketing miks. Obrađena su etička pitanja koja se vežu uz elemente marketing miksa. Rad završava zaključkom, popisom literature te popisom slika, grafova i tablica.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:191:219607
Study programmeTitle: Business Administration in Tourism and Hospitality Management; moduls: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management; specializations in: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management
Course: Entrepreneurship in Tourism and Hospitality
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-02-27 13:02:39