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undergraduate thesis
Promocija u hotelijerstvu
2018. urn:nbn:hr:191:867990
Miškić, Mateja
University of Rijeka
Faculty of Tourism and Hospitality Management

Cite this document

Miškić, M. (2018). Promocija u hotelijerstvu (Undergraduate thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:867990

Miškić, Mateja. "Promocija u hotelijerstvu." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2018. https://urn.nsk.hr/urn:nbn:hr:191:867990

Miškić, Mateja. "Promocija u hotelijerstvu." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2018. https://urn.nsk.hr/urn:nbn:hr:191:867990

Miškić, M. (2018). 'Promocija u hotelijerstvu', Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 27 November 2024, https://urn.nsk.hr/urn:nbn:hr:191:867990

Miškić M. Promocija u hotelijerstvu [Undergraduate thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2018 [cited 2024 November 27] Available at: https://urn.nsk.hr/urn:nbn:hr:191:867990

M. Miškić, "Promocija u hotelijerstvu", Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:191:867990

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Metadata
TitlePromocija u hotelijerstvu
Title (english)Promotion in Hotel Industry
AuthorMateja Miškić
MentorLidija Bagarić (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2018-07-11, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Promocija predstavlja svojevrsnu komunikaciju između hotelskog objekta i gostiju. Hotel promocijom prezentira svoj proizvod širokom auditoriju potencijalnih gostiju. Cilj promocije je da navede gosta na konzumaciju hotelskog proizvoda te također da učvrsti sliku o tom proizvodu. Kombinacija hotelske propagande, osobne prodaje hotelskog proizvoda, odnosa hotelskog objekta s javnošću te unapređenja prodaje hotelskog proizvoda tvori promocijski splet ispravan za predstavljanje na turističkom tržištu. Upravljati hotelskom promocijom znači poznavati aktivnosti planiranja promocije, organiziranja promocije, financiranja promocije, provedbe promocije, nadzora provedbe promocije te ocjene učinkovitosti promocije. Povećanjem broja korisnika Interneta, Internet postaje jedan od značajnih kanala promocije hotelskog proizvoda. Veliku ulogu igraju društvene mreže na kojima gotovo svaki hotel ima otvorenu svoju stranicu.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:191:867990
Study programmeTitle: Business Administration in Tourism and Hospitality Management; moduls: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management; specializations in: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management
Course: Entrepreneurship in Tourism and Hospitality
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-03-08 17:05:30