Title (croatian) | Strategija razvoja Grada Opatije |
Author | Branko Blažević |
Author | Milena Peršić |
Author | Dora Smolčić Jurdana |
Author | Joža Perić |
Author | Helga Maškarin Ribarić |
Author | Lorena Bašan |
Author | Adriana Jelušić |
Author | Marinela Krstinić Nižić |
Author | Zvonimira Šverko Grdić |
Author | Živa Jurišević Brčić |
Editor | Branko Blažević |
Other responsibility | Mato Bartoluci (Reviewer) |
Other responsibility | Heri Bezić (Reviewer) |
Other responsibility | Željka Štefan (Other) |
Author's institution | University of Rijeka Faculty of Tourism and Hospitality Management |
Scientific / art field, discipline and subdiscipline | SOCIAL SCIENCES Economics |
Abstract (croatian) | Strategija Grada Opatije je dugoročni razvojni dokument u kojem su problemi i pojave promatrani u
njihovoj složenosti, dinamičnosti i povezanosti u sustav ciljeva od lokalne (gradske), regionalne,
nacionalne do EU razine. Za takav složeni pristup društvenom sustavu prevladava u knjizi holistički i
sustavni pristup uz korištenje znanstvenih metoda analize.
Za definiranje analize stanja i izrade matrice razvojnih izazova Grada Opatije korišteni su i prikazani u
knjizi rezultati primarnih istraživanja autora (obrađena anketna istraživanja, brojne radionice, SWOT
analize, rezultati primarnih istraživanja za razdoblje 2004. − 2012. godina, ocjena turističke ponude
Opatije i Kvarnera u okviru znanstvenih istraživanja Fakulteta za menadžment u turizmu i
ugostiteljstvu) kao i dostupni sekundarni izvori.
Autori su uvažili i konzultirali višu razinu ciljeva, od regionalnih, nacionalnih do europskih, uz pomoć
tzv. GOPP metodologije čija se teorijska i praktična vrijednost očituje u sustavnom pristupu procesu
identifikacije logičkih veza i odnosa definiranih Strategijom razvoja Grada Opatije. Koncepcija izrade
Strategije temeljila se na bottom up pristupu, što je uključilo animiranje najšire zajednice tj. svih
zainteresiranih subjekata Grada Opatije na davanju prijedloga, sugestija i kritika, s ciljem da se iste
uključi u analizu i usmjeri u pravcu rješavanja strateških ciljeva.
Strategija razvoja Grada Opatije bazira se na analizi stanja, utvrđenim razvojnim izazovima
(problemima) i viziji, iz čega su izvedeni osnovni strateški ciljevi Grada Opatije:
• održivi razvoj, optimalna alokacija resursa i briga za njihovo očuvanje
• uspješno gospodarstvo s naglaskom na cjelogodišnji turizam najviše kategorije
• visoka kvaliteta života stanovništva i dobri uvjeti rada zaposlenika.
Iz definiranih strateških ciljeva proizašlo je osam strateških razvojnih prioriteta jednake važnosti:
• razvoj temeljiti na načelima održivosti
• zadržati visoku razinu čistoće mora, vode, zraka i tla
• obrazovanje i razvoj ljudskih resursa usklađivati s potrebama gospodarstva
• zaustaviti pad broja stanovnika
• sustavno povećavati konkurentnost, atraktivnost i kvalitetu ponude
• razvoj zaleđa temeljiti na poduzetništvu, ruralnom turizmu, eko-poljoprivredi, uzgoju
autohtonih (tradicijskih sorti)
• poticati realizaciju kapitalnih infrastrukturnih projekata
• izgraditi grad visoke društvene odgovornosti i socijalne osjetljivosti.
Svi strateški prioriteti obrađeni su kroz provedbene mjere, ukupno 55 mjera,koje čine osnovu za
dugoročno provođenje Strategije putem konkretnih razvojnih projekata, koji prema definiranim
kriterijima izbora, moraju slijediti razvojnu piramidu i logički i sadržajno. Postavljeni sustav je
otvoren i fleksibilan za provođenje i implementaciju razvojnih i poslovnih projekata u funkciji
ostvarivanja postavljenih ciljeva na dobrobit Grada Opatije. |
Abstract (english) | The Strategy of the City of Opatija is a document for the city's long-term development which
examines problems and occurrences and their complex, dynamic and interrelated objective systems
from the local (city) and regional, to the national and EU level. Such a complex approach to a social
system means that a holistic and systematic approach are dominant in the book, along with the use of
scientific methods of analysis.
In order to be able to define the analysis of the current state and to develop a matrix containing the
developmental challenges of the City of Opatija, the book uses and presents the results of primary
research conducted by the authors (processed surveys, numerous workshops, SWOT analyses, the
results of primary research from 2004-2012, an assessment of the tourism offer of Opatija and the
Kvarner region based on scientific research conducted by the Faculty of Tourism and Hospitality
Management), as well as available secondary sources.
The authors have also taken into account and consulted higher level objectives, from regional and
national to European, by using the so called GOPP methodology. The theoretical and practical value
of this methodology is illustrated by its systematic approach to identifying logical ties and
relationships defined by the Development Strategy of the City of Opatija. The concept behind
developing the Strategy was based on a bottom up approach, which included motivating a wider
community, i.e. all interested parties, to make suggestions and comments with the purpose of
including them in the analysis and directing them towards attaining the strategic objectives.
The Development Strategy of the City of Opatija is based on analyzing the current state, determining
the developmental challenges (problems) and the vision, from which the following basic strategic
objectives for the City of Opatija were devised:
• sustainable development, optimal allocation and protection of resources
• successful economy with particular emphasis on year-round top tier tourism
• high quality of life for local residents and good working conditions of employees.
These strategic goals have produced eigth strategic development priorities of equal importance:
• base development on principles of sustainability
• maintain high level of sea, water, soil and air quality
• educate and develop human resources in accordance with economy needs
• stop population decrease
• systematically increase competitiveness, appeal and service quality
• base development of surroundings on entrepreneurship, rural tourism, eco-friendly
agriculture, breeding and producing authentic (traditional) species
• encourage capital infrastructural projects
• establish a city with a high level of social responsibility and sensitivity.
All strategic priorities have been addressed by means of 55 measures for implementation, which form
the basis of the long-term implementation of the Strategy via concrete development projects, which
according to the previously defined selection criteria, have to follow the pyramid of development in
both logic and content. This system is open and flexible for implementing development and business
projects with the purpose of attaining objectives that benefit the City of Opatija. |
Keywords (croatian) | |
Language | croatian |
Publication type | Authored book-Professional book-Professional monograph |
Publication status | Published |
Peer review | Peer review - domestic |
Publication version | Published version |
Pages | 361 |
URN:NBN | urn:nbn:hr:191:514620 |
Online first | 2015 |
Document URL | https://www.fthm.uniri.hr/images/knjiznica/e-izdanja/Strategija_Opatija.pdf |
Type of resource | Text |
Publisher | Fakultet za menadžment u turizmu i ugostiteljstvu u Opatiji |
Publishing place | Opatija |
Access conditions | Open access |
Terms of use | |
Created on | 2019-07-03 17:25:06 |