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master's thesis
Uloga društvenih mreža u promociji grada Splita
2019. urn:nbn:hr:191:526962
Jurišić, Marko
University of Rijeka
Faculty of Tourism and Hospitality Management

Cite this document

Jurišić, M. (2019). Uloga društvenih mreža u promociji grada Splita (Master's thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:526962

Jurišić, Marko. "Uloga društvenih mreža u promociji grada Splita." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2019. https://urn.nsk.hr/urn:nbn:hr:191:526962

Jurišić, Marko. "Uloga društvenih mreža u promociji grada Splita." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2019. https://urn.nsk.hr/urn:nbn:hr:191:526962

Jurišić, M. (2019). 'Uloga društvenih mreža u promociji grada Splita', Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 28 November 2024, https://urn.nsk.hr/urn:nbn:hr:191:526962

Jurišić M. Uloga društvenih mreža u promociji grada Splita [Master's thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2019 [cited 2024 November 28] Available at: https://urn.nsk.hr/urn:nbn:hr:191:526962

M. Jurišić, "Uloga društvenih mreža u promociji grada Splita", Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:191:526962

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Metadata
TitleUloga društvenih mreža u promociji grada Splita
Title (english)Role of Social Networks in Promotion of City Split
AuthorMarko Jurišić
MentorLjubica Pilepić Stifanich (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2019-09-23, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Društvene mreže danas imaju enorman utjecaj na ljude. Upravo se na temelju navedene činjenice na društvene mreže uključilo i poslovanje raznih poduzeća. Društvene mreže tako su zanimljiva platforma za oglašavanje proizvoda ili usluga. U konkretnom primjeru obrađena je tematika promocije destinacije kao proizvoda. Riječ je o gradu Splitu. Ovaj specifičan način oglašavanja od velikog je značaja za poslovanje. Promovirajući grad Split iskorištavaju se maksimalne mogućnosti korištenja društvenih medija. Ono što se uočava je činjenica da se brendiranje grada može izvršiti koristeći društvene mreže, no i dalje su potrebne implementacije online promotivnih aktivnosti s obzirom da one ne zadovoljavaju svjetske standarde.
Abstract (english)
Social networks today have an enormous impact on people. It is precisely on the basis of the mentioned facts on social networks that the business of various companies has also included. Social networks are thus an interesting platform for advertising products or services. In a concrete example, the themes of the promotion of the destination as a production are discussed. It's a city of Split. This particular way of advertising is of great importance to business. Promoting the city of Split exploits the maximum possible use of social media.What is noticed is the fact that city branding can be done using social networks but still require the implementation of online promotional activities as they do not meet the world standards.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:191:526962
Study programmeTitle: Hospitality Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-03-19 15:26:00