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undergraduate thesis
Implementacija strategije digitalnoga marketinga u hotelskom poslovanju
2019. urn:nbn:hr:191:950680
Jašarević, Hasfeta
University of Rijeka
Faculty of Tourism and Hospitality Management

Cite this document

Jašarević, H. (2019). Implementacija strategije digitalnoga marketinga u hotelskom poslovanju (Undergraduate thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:950680

Jašarević, Hasfeta. "Implementacija strategije digitalnoga marketinga u hotelskom poslovanju." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2019. https://urn.nsk.hr/urn:nbn:hr:191:950680

Jašarević, Hasfeta. "Implementacija strategije digitalnoga marketinga u hotelskom poslovanju." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2019. https://urn.nsk.hr/urn:nbn:hr:191:950680

Jašarević, H. (2019). 'Implementacija strategije digitalnoga marketinga u hotelskom poslovanju', Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 27 November 2024, https://urn.nsk.hr/urn:nbn:hr:191:950680

Jašarević H. Implementacija strategije digitalnoga marketinga u hotelskom poslovanju [Undergraduate thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2019 [cited 2024 November 27] Available at: https://urn.nsk.hr/urn:nbn:hr:191:950680

H. Jašarević, "Implementacija strategije digitalnoga marketinga u hotelskom poslovanju", Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:191:950680

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Metadata
TitleImplementacija strategije digitalnoga marketinga u hotelskom poslovanju
Title (english)Implementation of the digital marketing strategy in hotel business
AuthorHasfeta Jašarević
MentorLidija Bagarić (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2019-07-23, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Razvojem tehnologije mnoge djelatnosti mjenjaju način svog poslovanja tako i poslovanje u hotelima. Na taj način pružen je hotelskim organizacijama pomak od tradicionalonog marketinga i omogućen znatno efikasniji i ekonomičniji način marketinga, digitalni marketing. Digitalni marketing u sebi sadržava razne podvrste marketinga, kao što je internet marketing koji se sastoji od marketinga na društvenim mrežama, content marketinga, plaćenog oglašavanja, e-mail marketinga, optimizacije za tražilice, te digitalne platforme gdje su se pojavili prvi oblici digitalnog marketinga, a oni su: televizija, Short Message Service (SMS), radio.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:191:950680
Study programmeTitle: Business Administration in Tourism and Hospitality Management; moduls: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management; specializations in: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management
Course: Hospitality Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-03-31 12:45:58