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master's thesis
Marketinške aktivnosti ruralnoga turizma Ličko-senjske županije
2020. urn:nbn:hr:191:343798
Holjevac, Ana Marija
University of Rijeka
Faculty of Tourism and Hospitality Management

Cite this document

Holjevac, A. M. (2020). Marketinške aktivnosti ruralnoga turizma Ličko-senjske županije (Master's thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:343798

Holjevac, Ana Marija. "Marketinške aktivnosti ruralnoga turizma Ličko-senjske županije." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2020. https://urn.nsk.hr/urn:nbn:hr:191:343798

Holjevac, Ana Marija. "Marketinške aktivnosti ruralnoga turizma Ličko-senjske županije." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2020. https://urn.nsk.hr/urn:nbn:hr:191:343798

Holjevac, A. M. (2020). 'Marketinške aktivnosti ruralnoga turizma Ličko-senjske županije', Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 17 December 2024, https://urn.nsk.hr/urn:nbn:hr:191:343798

Holjevac AM. Marketinške aktivnosti ruralnoga turizma Ličko-senjske županije [Master's thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2020 [cited 2024 December 17] Available at: https://urn.nsk.hr/urn:nbn:hr:191:343798

A. M. Holjevac, "Marketinške aktivnosti ruralnoga turizma Ličko-senjske županije", Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:191:343798

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Metadata
TitleMarketinške aktivnosti ruralnoga turizma Ličko-senjske županije
Title (english)Marketing activities of rural tourism in Lika-Senj county
AuthorAna Marija Holjevac
MentorLorena Bašan (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2020-07-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Ruralni turizam ima veliku važnost za turističku potražnju. Uspješnom povezanošću svih pojedinih dionika u turizmu i odgovarajućim marketinškim aktivnostima, takav oblik turizma može inicirati dodatnu potražnju i dodatno osnažiti određena ruralna i seoska područja. Ruralni turizam u Ličko-senjskoj postoji već duži niz godina, no njegov razvoj je usporen i još uvijek nije u dovoljnoj mjeri turistima prezentirana odgovarajuća ruralna ponuda tog područja, koja bi pomoću odgovarajućih marketinških aktivnosti bila bolje prezentirana unutar i izvan granica Hrvatske. Stoga je svrha ovog rada prikazati stanje ruralne ponude Ličko-senjske županije te stavove turista i lokalnog stanovništva o njezinim marketinškim aktivnostima. Cilj istraživanja je bio istaknuti glavne nedostatke ruralne turističke ponude, te omogućiti njihovo poboljšanje, kako bi budući razvoj ruralnog turizma na tom području bio uspješniji. Prilikom izrade rada koristile su se brojne znanstveno istraživačke metode, poput kompilacije, deskripcije, komparacije, te metoda ispitivanja temeljena na strukturiranom anketnom upitniku kojim su se istražili stavovi ispitanika. Rezultati istraživanja ukazuju da je ruralni turizam najvažniji segment turističke ponude Ličko-senjske županije, ali i na činjenicu kako je ruralna ponuda nedovoljno razvijena te kako postoji i nedostatak slabe povezanosti marketinških dionika u turizmu.
Abstract (english)
Rural tourism is of great importance for tourist demand. With the successful connection of all individual stakeholders in the tourism and appropriate marketing activities, such a form of tourism can initiate additional demand and further strengthen certain rural areas. Rural tourism in Lika-Senj has existed for many years. Still, its development has slowed down. The rural offer of Lika-Senj County has is not sufficiently presented, and it has to be better presented inside and outside Croatia through proper marketing activities. The research aimed to highlight the main shortcomings of the rural tourist offer and enable their improvement so that the future development of rural tourism in the area would be more successful. Different scientific research methods were used to prepare the paper, such as compilation, description, comparison, and survey method based on the structural questionnaire that investigated the respondents' attitudes. The results of the research indicate that rural tourism is the most crucial segment of the tourist offer of Lika-Senj County, but also the fact that the rural offer is insufficiently developed and that there is a lack of weak connection of marketing stakeholders in tourism.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:191:343798
Study programmeTitle: Management in tourism
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-02-11 11:01:59